What if I told you that most businesses in Perth are treating PR like a box to tick — when in reality, it’s the single lever that can flip obscurity into authority almost overnight? The truth is, PR done right isn’t just about “getting mentioned” — it’s about rewiring the way your brand lives in people’s heads. We learned this first-hand while deep-diving with brands at Bluelinks Agency, where the right media play didn’t just boost visibility, it completely changed client trajectories.
So here’s the thing: if you’re still picking agencies based on glossy pitches alone, you’re missing the real game. The agencies below aren’t just pushing press releases; they’re rewriting reputations, shaping narratives, and in some cases, changing entire industries. Dive in — because skipping this list might mean you’ll keep playing small when you could be playing smart.
What Is a Press Release?
A press release is an official statement written by a business, organization, or individual to share news with the media and the public. It’s usually one to two pages long and covers important announcements such as product launches, company milestones, new partnerships, events, or crisis responses.
Press releases are structured in a way that makes it easy for journalists and news outlets to pick up the story. A standard press release includes:
- Headline – A strong title that grabs attention
- Dateline – The city and date of the announcement
- Introduction – The most important news in one or two sentences
- Body – Details, quotes, statistics, or background information
- Boilerplate – A short “About Us” section at the end describing the company
The goal of a press release is to generate media coverage, build credibility, and reach a wider audience without paying for traditional advertising. When crafted well, it positions a brand as trustworthy, newsworthy, and professional.
Here is the Updated List of The Top 10 PR (Press Release) Companies in Perth, AUS 2025
- Bluelinks Agency
- Strategy Achievers
- Newgate Communications
- Gilligan Group
- DrawHistory
- The Perth Collective PR
- The PR Collaborative
- Savvy Creations
- NRC Agency
- Pure Public Relations
Top Perth PR (Press Release) Agencies Compared: Services, Pricing, and Reviews
To help, we’ve compared leading agencies in Perth based on their services, pricing, client reviews, and overall reputation. This updated snapshot (2025) gives you a clear view of what each firm offers, making it easier to find the best fit for your business needs.
| Agency Name | Services | Pricing | Reviews | Our Rating |
|---|---|---|---|---|
| Bluelinks Agency | SEO, Online Reputation Management (ORM), Social Media Marketing, PR & Press Releases, Website Design, Branding, Content Marketing | $100–$149/hr, minimum project size $1,000+; offers under $100 for starter PR packages | Strong client feedback on Trustpilot; praised for transparency and fast delivery | ⭐⭐⭐⭐⭐ (10/10) |
| Strategy Achievers | Personal branding, PR placements, digital marketing, reputation management, consulting | Programs start from $99 (basic); premium branding/PR packages are higher | Strong presence in leadership branding; credibility via Forbes Coaches Council | ⭐⭐⭐⭐☆ (7/10) |
| Newgate Communications (SEC Newgate Australia) | Public affairs, stakeholder engagement, financial communications, crisis management, strategic campaigns, research & advocacy | $300+/hr for retainers; large-scale projects $10,000+ | Reputation as one of Australia’s largest PR networks; high corporate trust | ⭐⭐⭐⭐⭐ (8/10) |
| Gilligan Group | Investor relations, financial & corporate PR, branding, digital marketing, design, website development | Custom pricing; projects often $5,000–$15,000+ | Trusted in mining, industrial and tech sectors; specialized IR campaigns | ⭐⭐⭐⭐⭐ (8/10) |
| DrawHistory (Now part of Today Agency) | Social impact PR, branding, design, campaigns, community engagement, research | Project-based pricing; often $10,000+ for campaigns | Strong feedback from nonprofits & social enterprises; praised for storytelling | ⭐⭐⭐⭐⭐ (8/10) |
| The Perth Collective PR | Lifestyle & luxury PR, branding, social media, events, website design, VIP media outreach | Packages start around $2,000–$5,000/month | Highly rated by lifestyle & hospitality brands; boutique personalized service | ⭐⭐⭐⭐☆ (7/10) |
| The PR Collaborative | Media relations, communication planning, consumer PR, stakeholder engagement, crisis support, events | Custom pricing (varies per project) | Testimonials highlight agility, professionalism, and local knowledge | ⭐⭐⭐⭐☆ (7/10) |
| Savvy Creations | PR, social media management, content creation, events, strategy consulting | $1,000–$10,000 per project (DesignRush data) | Clients note strong social media growth; 5/5 rating on small reviews | ⭐⭐⭐⭐☆ (7/10) |
| NRC Agency | Entertainment & film PR, publicity campaigns, events, talent management, theatrical premieres | Custom pricing; boutique PR packages often <$10,000 per project | Known for 25+ years in film & entertainment PR; strong WA presence | ⭐⭐⭐⭐☆ (7/10) |
| Pure Public Relations | Media relations, press release distribution, crisis management, advocacy, content, LinkedIn management | Custom pricing; small business PR packages available; cause campaigns vary | Client feedback praises clear results; won PR awards; strong in nonprofit/SME space | ⭐⭐⭐⭐☆ (7/10) |
Top Full-Service PR & Strategic Communications Agencies in Perth, AUS
Here are the best 5 full-service public relations and strategic communications firms you can confidently work with in Perth. These agencies offer comprehensive PR, media relations, crisis management, and stakeholder engagement solutions.
1. Bluelinks Agency
Website: https://www.bluelinks.agency
Bluelinks Agency is a fast‑growing digital marketing and online reputation management company founded by Fakhir Ali and Rafhan Shaukat. Known for clear, measurable work and fast results, they serve clients across different markets. Their team of SEO experts, PR consultants, and creative professionals helps businesses build credibility, improve search rankings, and protect brand reputation.
Office Location
- Lahore, Pakistan: 321/3, Century Tower, Kalma Chowk Flyover, Block E2, Gulberg III
- Abu Dhabi, UAE: M5, Street No 20, Musaffah
- Austin, Texas, USA: 5900 Balcones Drive #13039
- London, UK: 193 Great Portland Street
- Perth, AUS: Remote support for Perth, AUS
Company History
Founded in 2023, Bluelinks began as a small firm to support small and medium businesses with SEO and reputation management. Quickly, it expanded into multiple regions and built a reputation for delivering reliable digital results.
Team Strength
Approximately 15–25 professionals, including SEO specialists, PR experts, web developers, designers, and marketing strategists.
Portfolio Size
They have completed over 70 projects across diverse industries, demonstrating success in sectors like healthcare, real estate, education, and professional services.
Key Services of Bluelinks Agency
- SEO (Search Engine Optimization)
- Digital Marketing
- Online Reputation Management (ORM)
- Pay‑Per‑Click (PPC) Advertising
- Public Relations & Press Releases
- Website Design & Development
Industries They Serve
- Automotive Services
- Education
- E-commerce
- Healthcare
- Law Firms / Legal Services
- Local Businesses
- Professional Services
- Real Estate
- Startups
Flexibility in Services
They offer scalable packages: monthly retainers, one‑time projects, or fully custom plans depending on what the client needs.
Awards & Recognitions
- Featured in international PR and startup publications for innovation and transparency
- Ranked among South Asia’s Top Emerging Digital Agencies (2024)
Case Studies / Success Results
- Removed three negative Google search results for a CEO in under three weeks
- Increased a Canadian dental clinic’s web traffic by 300%
- Ranked a real estate firm on Page 1 of Google in less than two months
Client Insights
- Client Rating: 4.9 / 5
- Client Retention Rate: 92%
- Client Feedback: “They gave us more than we asked for — very fast, very focused, and always available.”
Pros & Cons of choosing Bluelinks Agency to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Transparent and affordable pricing | Still building wider global recognition |
| Very good for small businesses and startups | Limited enterprise‑level case studies |
| Fast response and quick delivery | High demand can affect availability |
2. Strategy Achievers
Website: https://strategyachievers.com
Strategy Achievers is a branding, PR and digital marketing firm focused on building strong personal brands and media visibility for entrepreneurs, leaders, and visionary clients. They use storytelling, media placements, and digital strategy to amplify clients’ influence and reach.
Office Location
- Their website shows contact listed in the U.S. (1621 Central Ave, Cheyenne, WY, USA) as their base address.
- They also serve clients globally, remotely.
Company History
- Strategy Achievers describes itself as having a mission to empower entrepreneurs and build brands that deliver impact.
- It positions itself as a premium personal branding & PR agency combining strategy and execution.
- According to TechBehemoths, it claims founding year 2021.
Team Strength
- In public profiles, the reported team size is 2–10 employees.
- On LinkedIn, they present themselves as a “full‑service digital marketing agency” with a small but agile team.
Portfolio Size
- Strategy Achievers claims to serve entrepreneurs, coaches, real estate professionals, and others with visibility campaigns (media, podcasts, etc.).
- But explicit number of completed projects is not publicly disclosed in reliable sources.
Key Services of Strategy Achievers
- Personal branding & brand positioning
- Public Relations & media exposure
- Digital marketing & content strategy
- Reputation management & thought leadership
- Podcast placements & media outreach
- Media placements in top publications
- Strategy and consulting for business growth
Industries They Serve
- Entrepreneurs and business leaders
- Coaches, consultants, speakers
- Real estate professionals
- Professional services
- Thought leaders and visionaries
Flexibility in Services
- They offer programs and packages (e.g., “Build Your Brand for $99” plan shown on site)
- Custom strategy engagements for clients with higher ambitions
- Remote and globally delivered services, meaning clients from anywhere can hire them
Awards & Recognitions
- There is no publicly verified list of awards or major recognitions found in available sources
- Their leadership (Pascal Bachmann) is a member of the Forbes Coaches Council, which adds to credibility.
Case Studies / Success Results
- While some marketing materials mention “helping businesses scale to 9‑figure revenues,” specific case studies with data are not fully published.
- They emphasize client transformations, but detailed before/after metrics are not openly available in sources I found.
Client Insights
- Client Rating: Not publicly disclosed in major review platforms I found
- Client Retention Rate: Not publicly found
- Client Feedback: The site emphasizes high client experience, trust-building, and visible breakthroughs, though direct quotes are limited.
Pros & Cons of choosing Strategy Achievers to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong brand & personal branding focus | Lack of extensive public case study data |
| Holistic blend of PR + digital marketing | Smaller team — may not scale for huge enterprise needs |
| Remote & global delivery makes them accessible | Some claims are broad; verification needed in contract |
| Emphasis on storytelling & high visibility strategies | Pricing transparency is limited in public sources |
3. Newgate Communications
Website: https://secnewgate.com.au
Newgate Communications, operating under the SEC Newgate brand, is one of Australia’s leading strategic communications and public affairs firms. They specialize in handling high‑stakes media, stakeholder engagement, crisis communications, and reputation work for large organizations. Their strength lies in combining deep research, media relations, and advocacy strategies to manage complex challenges.
Office Location
- Perth, WA: Level 21, 140 St Georges Terrace, Perth WA 6000
- Other offices: Sydney, Melbourne, Brisbane, Canberra, Adelaide
Company History
Newgate Australia began operations in 2013. Over time, it merged with the international SEC Newgate group, bringing global reach and resources to its Australian arm.
Team Strength
Approximately 112 employees according to Growjo estimates.
SignalHire and other sources list the employee size in the 100–200 range.
Portfolio Size
They serve more than 150 clients each year across Australia.
They also handle a wide array of projects including corporate, government, advocacy, and public infrastructure communications.
Key Services of Newgate Communications
- Strategic Communications & Messaging
- Public Affairs & Advocacy
- Corporate & Financial Communications
- Crisis & Issues Management
- Stakeholder & Community Engagement
- Digital Communications & Creative Services
- Research & Social / Market Research
- Integrated Campaign Execution
Industries They Serve
- Government & Public Sector
- Energy & Resources
- Infrastructure & Development
- Financial Services & Banking
- Healthcare & Pharmaceuticals
- Real Estate & Property
- Technology & Innovation
- Utilities & Environment
Flexibility in Services
They work on long-term retainers or project-based engagements. Their offerings are scalable depending on client complexity and the level of risk or scrutiny.
Awards & Recognitions
- Recognized in PRovoke Media among Australia’s standout agencies for 2025.
- Internationally, their parent group SEC Newgate ranks among the Top 30 strategic communications groups globally.
Case Studies / Success Results
- Worked on the Medibank Private IPO / privatization and major infrastructure projects like the Sydney Metro.
- Helped the “Climate Action Pays Off” campaign to shift public conversation on climate policy.
- Assisted French multinational Saint‑Gobain in acquiring CSR with integrated communications.
Client Insights
- Client Rating: Not publicly available in third‑party review platforms
- Client Retention Rate: Not disclosed
- Client Feedback: Their public communication emphasizes “trusted advisers,” “complex challenge handling,” and long-term partnerships.
Pros & Cons of choosing Newgate Communications to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Deep expertise in complex, high-risk communications | Likely high cost for smaller businesses |
| Strong research and advocacy capability | Less visible case studies for smaller clients |
| National presence & local Perth office | Smaller clients may get less personalized attention |
| Part of a global network for extended reach | Complex structure might slow quick decision making |
4. Gilligan Group
Website: https://gilligangroup.com.au
Gilligan Group is a Perth‑based marketing and communications firm with strong expertise in investor relations, public relations, branding, and digital services. They especially focus on technical, mining, and industrial sectors, helping clients simplify complex stories and reach investors, regulators, and the public. Their mix of IR + PR + branding makes them a go‑to for companies needing strategic storytelling in tough markets.
Office Location
- Unit 6, 14 Jersey Street, Jolimont WA 6014, Perth, Australia
Company History
Gilligan Group was established in 2012 in Perth. Over time, they expanded their capabilities from marketing and branding into investor communications, ESG, and public relations for listed and private companies.
Team Strength
According to Glassdoor, they employ between 1 to 50 employees (private company range). Their LinkedIn page describes a team supporting brand recognition, investor relations and corporate profile growth.
Portfolio Size
Gilligan’s portfolio spans clients in mining, technology, industrial sectors, and companies listed on stock exchanges. Their site shows a variety of projects in branding, web, IR, and communication campaigns.
Key Services of Gilligan Group
- Public Relations & Media Relations
- Investor Relations & Communications (pre-IPO, ESG, announcements)
- Branding, Brand Identity, Messaging Strategy
- Digital Marketing, SEO, Social Media, Content
- Website Development, UX, CMS, Hosting
- Strategy & Communication Planning
Industries They Serve
- Mining & Resources
- Technology & Innovation
- Industrial & Heavy Industries
- Energy, ESG, Infrastructure
- Public / Listed Companies needing IR
Flexibility in Services
They appear to offer integrated packages combining PR, branding, digital and IR services. Their structure supports custom engagements — clients can engage specific services or full suites.
Awards & Recognitions
I could not find a public list of awards specific to Gilligan Group in recent years. Their reputation is built more on industry specialization and repeat clients in technical sectors.
Case Studies / Success Results
- They emphasize IR services to ASX, LSE, TSX listed mining companies, including pre‑IPO work, ESG communications, and investor disclosures.
- In PR, they state they handle crisis communications, narrative strategy, and outreach in “technical and complex industries.”
- Their portfolio includes work for mining, technology, industrial clients (names shown in their “our work / portfolio” section on website).
Client Insights
- Client Rating: Not publicly listed in mainstream review sites
- Client Retention Rate: Not disclosed
- Client Feedback: On Glassdoor, employees note a “team‑oriented” atmosphere and “diverse experience” within the company.
Pros & Cons of choosing Gilligan Group to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong specialization in investor relations and technical industries | Less public transparency on client reviews and retention |
| Deep industry expertise for mining, ESG, industrial sectors | May be less ideal for non-technical or consumer brands |
| Full spectrum of services (PR + branding + digital) | Potentially higher cost due to specialization |
| Local Perth presence with global mindset | Scaling for very large clients may require extra resources |
5. DrawHistory
Website: https://www.drawhistory.com
DrawHistory was a social‑impact agency in the Asia‑Pacific that combined strategy, design, communications, and research to help mission-led clients tell better stories. They worked with nonprofits, governments, and purpose organizations to create meaningful change. Recently, DrawHistory has integrated into the agency Today to expand its impact.
Office Location
- Perth, Western Australia, Australia
- Jakarta, Indonesia (they had operations there)
- Their integration into Today extends their footprint nationally in Australia.
Company History
DrawHistory began as a design and strategy consultancy focused on social change, brand, communication, and research. Over time they built a reputation for working with mission‑driven organizations. In mid 2025, DrawHistory formally integrated with Today, one of Australia’s larger impact agencies, to combine strengths and broaden scale.
Team Strength
DrawHistory reported a team of 18+ people across the Asia‑Pacific before integration. The team included strategists, designers, communicators, researchers, project managers, and community engagement specialists.
Portfolio Size
They worked with more than 200+ progressive brands in their lifetime, focusing on social good and impact projects. Their “Work / Case Studies” page shows multiple campaigns including rebranding, content, and design for nonprofit and public sector clients.
Key Services of DrawHistory
- Strategy & Communication Planning
- Branding & Identity
- Design & Creative Services
- Research & Social / Market Research
- Campaigns & Experiential Programs
- Content Creation & Storytelling
- Community Engagement & Social Impact Initiatives
- Digital / Multimedia Support
Industries They Serve
- Nonprofit / Social Impact
- Government / Public Sector
- Education & Community Services
- Health & Wellbeing
- Environmental & Sustainability Initiatives
- Creative & Cultural Organizations
Flexibility in Services
DrawHistory offered custom project approaches, from small campaigns to full brand transformations. They collaborated with clients to define scope, team, and delivery. Because they merged into Today, future work is now delivered through a larger integrated model.
Awards & Recognitions
- They were recognized as a certified B Corp in Australia, indicating commitment to social and environmental performance.
- Their integration with Today was covered in Australian media as a notable strategic move in the impact / agency landscape.
Case Studies / Success Results
- Rebranded a leading early parenting service for their 100‑year anniversary, launching the brand across national media during Mother’s Day.
- Mentoring YouTube’s “Creators for Change” initiative in the Asia‑Pacific region, offering support for content creators.
- Helped launch a nationwide mental health helpline for new parents funded by the Australian government.
- Supported a construction startup repositioning as a sustainable modular building company, including brand identity and strategy.
Client Insights
- Client Rating: Not publicly documented on standard review platforms
- Client Retention Rate: Not publicly available
- Client Feedback: From their site: “The empathy DrawHistory consistently displayed drove our campaign forward … their thoughtful contributions allowed us to trust they would represent our vision appropriately.”
Pros & Cons of choosing DrawHistory to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong mission‑driven expertise and purpose alignment | Merged into a larger agency — original brand identity may not exist independently |
| Deep skills in strategy, storytelling, design, research | Less focus on large scale PR / press release specialization |
| Experience in public sector, nonprofits, community work | Limited public data on retention and client ratings |
| The integration with Today gives access to larger resources | Their model now works through a combined structure, which might be less nimble for small clients |
Best Boutique & Brand-Driven PR Agencies in Perth, AUS
Looking for highly personalized storytelling, creative press campaigns, and strong media connections? These boutique firms specialize in branding, lifestyle, and local media engagement.
6. The Perth Collective PR
Website: https://www.theperthcollectivepr.com/
The Perth Collective PR is a boutique public relations and marketing agency in Perth. They specialize in lifestyle, luxury, hospitality, and fashion brands, combining PR, social media, event services, and branding under one roof. Their local media connections and niche positioning make them a strong option for consumer‑facing and premium brands.
Office Location
Perth, Western Australia; they advertise themselves as “Perth’s premier Boutique PR Agency.”
Company History
The agency grew out of Nikki Milne’s vision to create a local boutique PR firm for high-end and lifestyle clients. Their site shows consistent work in luxury, hospitality, fashion, and events for Perth brands.
Team Strength
Public information does not list an exact team size. They present themselves as a “team of experts” in PR, marketing, social media, and event planning.
Portfolio Size
Their portfolio includes work for Hyatt Regency, Mercedes‑Benz, The Aqua Resort, Dion For Brides, Furaibo, Archela, and others. They also show outcomes like “100,000 website views in 12 months” for one client.
Key Services of The Perth Collective PR
- Public Relations & Media Relations
- Social Media Management
- Brand Design & Identity
- Website Design & Development
- Event Management & VIP Guest Lists
- Keynote Speaking / Hosting Services
Industries They Serve
- Luxury & High-End Lifestyle Brands
- Fashion & Apparel
- Hospitality & Resorts / Hotels
- Dining / Food & Beverage
- Local premium services & boutique businesses in Perth
Flexibility in Services
They offer bundled services (PR + social + branding + events) but appear to also accept more narrow scopes, such as just social media or only event services. Their approach is client‑centric and boutique.
Awards & Recognitions
No public record found of major external awards. Their recognitions are more internal and client testimonials.
Case Studies / Success Results
- For one restaurant or local brand, they helped achieve 100,000 website views in 12 months.
- For Furaibo Perth, they show ongoing growth and campaign outcomes.
- Clients report increased media placements, social engagement, and lead generation in their testimonials.
Client Insights
- Client Reviews / Feedback:
• “Nikki and her team are always enthusiastic, professional, efficient … we trust them.”
• “They delivered above & beyond what was in the brief … gave me more confidence and clarity.”
• “We saw 30% increase in bookings and many new enquiries per week.” - Client Rating: Not found on major review platforms
- Client Retention Rate: Not publicly disclosed
Pros & Cons of choosing The Perth Collective PR to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong niche in luxury, lifestyle, hospitality | May lack capacity for very large national or international campaigns |
| Local media connections in Perth | Limited public data on staff size, retention, pricing |
| Combined services (PR + branding + social + events) | Focused on consumer / lifestyle verticals — less suited for industrial or B2B |
| Personalized client attention (boutique style) | Scaling to larger enterprise projects may require external collaboration |
7. The PR Collaborative
Website: https://theprcollaborative.com.au
The PR Collaborative is a boutique PR consultancy based in Perth, led by Carla Shearman. They blend big‑agency skills with personalized service. Their services include media relations, communications planning, crisis support, digital PR, event management and storytelling. They work with corporate, consumer, government, and non‑profit clients who need clear, smart communication.
Office Location
Unit 9, 643 Newcastle Street, Leederville, Western Australia 6007
Company History
The PR Collaborative positions itself as a Perth‑based firm delivering “big agency experience and knowhow, combined with a true artisan approach.” They aim to offer agility and value that larger traditional agencies often struggle to provide.
Team Strength
Public sources do not list the exact number of employees. Their messaging suggests a small, agile team of communications specialists.
Portfolio Size
They have worked with clients in retail, tourism & hospitality, property development, local government, health & community services, and lifestyle/consumer sectors. Their site lists multiple client engagements but does not disclose a total project count.
Key Services of The PR Collaborative
- Communication Planning
- Stakeholder & Community Engagement
- Media Relations & Digital PR
- Consumer PR
- Event Management & Hosting
- Writing, Storytelling & Key Messaging
- Issues & Crisis Management
- Communication Audits & Peer Reviews
- Media Training
Industries They Serve
- Retail / Consumer & Lifestyle
- Tourism & Hospitality
- Property Development / Real Estate
- Local Government / Public Sector
- Health & Community Services
- Corporate & Contracting / Mining Services
Flexibility in Services
They emphasize agility and value for money, suggesting they can scale services to client need. They accept both full PR scopes and more limited, focused engagements.
Awards & Recognitions
No public listing of major awards was found in available sources. Their brand strength lies mainly in client work and local reputation.
Case Studies / Success Results
- Their site details projects in consumer, development, retail, health and government sectors.
- They show work in media relations, storytelling, stakeholder engagement, and event campaigns.
- However, they do not publish many quantified before/after metrics publicly.
Client Insights
- Client Reviews / Feedback: The website features testimonial language reflecting satisfaction and trust, though exact individual reviews are not heavily detailed.
- Client Rating: Not found on major review platforms publicly
- Client Retention Rate: Not publicly disclosed
Pros & Cons of choosing The PR Collaborative to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Boutique, personalized service with strategic depth | Limited public data on project numbers and long‑term metrics |
| Broad service offering (PR + events + crisis + messaging) | May have less bandwidth for very large national campaigns |
| Strong local understanding and Perth media networks | Hidden pricing structure; likely custom quotes |
| Flexible; can take smaller or medium clients | Less visible global presence; may rely on partner networks |
8. Savvy Creations
Website: https://savvycreations.com.au
Savvy Creations is a Perth‑based boutique firm that blends PR, digital marketing, and event services. Led by Sandra Tricoli, they focus on clarity, creativity, and measurable outcomes. Their tagline is “Social Media, Done Smarter,” showing their emphasis on purposeful communication.
Office Location
Their offices are located in Perth, Western Australia. They also list a physical address on Yelp as Oxford St, Leederville, Perth WA 6007.
Company History
Savvy Creations has been operating for 8+ years, helping brands build digital presence, manage reputation, and run PR campaigns. Their founder, Sandra Tricoli, has a background in journalism and public relations, which shapes their storytelling and media strategies.
Team Strength
On Clutch, they list a team size range of 10–49 employees. DesignRush also reports employee count in that range.
Portfolio Size
They have worked with many clients across Perth and WA, handling PR, social media, events, and brand campaigns. DesignRush shows they handle clients with budgets from $1,000 to $10,000 for many projects.
Key Services of Savvy Creations
- Public Relations & Media Relations
- Social Media Marketing & Advertising
- Copywriting & Content Creation
- Event Management & Workshops
- Consulting & Strategy
Industries They Serve
- Hospitality & Food & Beverage
- Retail & Fashion / Lifestyle
- Technology / Digital Businesses
- Mining / Industry (they claim broader reach
- Startups and Local Small to Medium Businesses
Flexibility in Services
They accept both full campaigns and smaller project scopes. Their service mix allows them to scale according to client budgets and needs.
Awards & Recognitions
No major awards are publicly listed. Their strength lies more in client testimonials and reputation in the Perth region.
Case Studies / Success Results
- Their website claims to have elevated brands across social media with measurable engagement and audience growth.
- They include in their gallery and blog examples of events, PR campaigns, and social media activations.
Client Insights
- Client Reviews / Feedback: On DesignRush, they show a Google review: “Sandra is a warm, engaging, and highly knowledgeable presenter … we’d highly recommend her.”
- Client Rating: DesignRush shows a 5.0 rating (1 review) as of latest listing.
- Client Retention Rate: Not publicly disclosed
Pros & Cons of choosing Savvy Creations to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong local presence in Perth and WA | Less visibility for large national / global brands |
| Good mix of PR + social + events in one agency | Publicly available quantified case studies are limited |
| Flexible service scale for small to medium clients | May have bandwidth limits for big, high‑volume campaigns |
| Storytelling & content strength | Awards and retention metrics not widely documented |
Top Specialized & Niche PR Firms to Watch in Perth, AUS
These specialized PR agencies in Perth are perfect for small businesses, personal brands, and niche outreach. Though not full-service, they’re carving a name with local media and campaign creativity.
9. NRC Agency
Website: https://www.nrc.agency/
NRC Agency is one of Perth’s original boutique PR firms, known especially for work in film, television, entertainment, and events. They combine publicity, media relations, event launches and creative marketing to generate high visibility for clients.
Office Location
Based in Leederville, Western Australia. NRC uses a PO Box for formal address: PO Box 170, Leederville WA 6903.
Company History
Originally founded in 1996 under the name “NRC Communications,” the agency has operated for over 25+ years in Perth. Over time, it established a reputation for creative, high-impact PR, particularly in entertainment and culture sectors.
Team Strength
NRC describes itself as a small but powerful agency. The exact number of employees is not publicly listed.
Portfolio Size
They have executed hundreds of campaigns over decades, especially in film premieres, theatrical releases, local culture, events, and publicity efforts. Their client list includes major film distributors for theatrical release campaigns in WA.
Key Services of NRC Agency
- Publicity Campaigns
- Talent Management
- Unit Publicity (for film / TV production units)
- Events & Launches
- Theatrical Film PR (movie premier campaigns, media release)
- Other supplementary marketing & media services
Industries They Serve
- Film, Television & Entertainment
- Events & Launches / Cultural Events
- Arts, Culture, Creative Industries
- Hospitality, Tourism, Retail, Government & Not-for-Profits (in some campaigns)
Flexibility in Services
NRC describes itself as a boutique firm that curates a careful client portfolio rather than scaling to mass volume. They focus on highly tailored, creative campaigns rather than one-size-fits-all packages.
Awards & Recognitions
I did not find strong public records of major industry awards for NRC. Their reputation is more built on longevity, client relationships, and a visible track record in entertainment PR.
Case Studies / Success Results
- NRC has handled theatrical PR for major films in WA, including for Paramount Pictures, Transmission Films, and others.
- They list blockbusters like Avatar, The Simpsons Movie, Star Wars entries, Moulin Rouge, LA LA Land, etc., as past projects.
- They supported film premieres, red carpet events, publicity tours, and media campaigns in WA.
Client Insights
- Client Feedback: From NRC’s site, one testimonial says: “Natalie doesn’t stop … she went out and got more … I strongly recommend her service.”
- Other feedback: “Natalie has been integral … our films always had a significant presence in WA … her publicity prowess knows no bounds.”
- Client Rating: On UpCity, NRC has “no reviews yet.”
- Client Retention Rate: Not publicly disclosed
Pros & Cons of choosing NRC Agency to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Deep expertise in film, TV & entertainment PR | Less focused on broad corporate / product PR outside entertainment |
| Long history (over 25 years) gives trust, media network in WA | Small scale, boutique structure may limit capacity for huge campaigns |
| High visibility campaigns (movies, premieres) show ability in high-stakes media | Public metrics (ratings, retention) are not strongly visible |
| Creative, niche approach tailored for entertainment & events | May not suit a business wanting full PR + digital mix across industries |
10. Pure Public Relations
Website: https://purepublicrelations.com.au
Pure Public Relations is a modern PR agency in Australia that offers local and national media coverage using a remote team model. They serve small and medium businesses, nonprofits, education organizations, and industry bodies, combining local insight with broader reach.
Office Location
They serve Western Australia clients but operate remotely across Australia. Their local WA team supports clients seeking both local and national coverage.
Company History
Pure Public Relations has grown with a model that emphasizes remote staffing and national reach. In 2024, they launched a new arm called Pure Impact, dedicated to behavior change communications for cause-driven organizations.
Team Strength
While exact numbers are not public, leadership profiles include Phoebe Netto (Founder / Managing Director) and senior communications staff.
Portfolio Size
They work across a variety of sectors and list many client stories in media relations, advocacy, content, and issue campaigns.
Key Services of Pure Public Relations
- Media Relations & Press Coverage
- Media Training
- Issues & Crisis Management
- Communications Strategy & Planning
- Content Marketing & Storytelling
- Paid Media Placement
- Government Relations & Advocacy
- LinkedIn Management
- Workshops / Strategy Sessions
Industries They Serve
- Small & Medium Businesses (SMEs)
- Nonprofit & Charities / Not-for-profits (NFPs)
- Education & Schools / Universities
- Healthcare / Wellness / Health Sector
- Professional Services & Consulting
- Industry Bodies & Member Organizations
Flexibility in Services
Pure PR uses a remote structure so they can scale to local or national needs. They permit tailored engagements, from one-off campaigns to ongoing retainers.
Awards & Recognitions
- Winner of PRIME Awards – Best Media Relations Campaign
- They publicly announced their Pure Impact division in 2024 to highlight cause-driven strategies.
Case Studies / Success Results
- Their new Pure Impact division helped increase foster carer signups through cause communications for a social services organization.
- Clients report strong media placements and improved messaging for public health, education, and startup launches.
- They helped a startup achieve national exposure across newspapers & TV, and executed a federal advocacy campaign on behalf of an industry organization.
Client Insights
- Client Reviews / Feedback: “They delivered outstanding results … exceeded expectations … they understand how to work with small business.”
- Client Rating: Not publicly listed widely on major review platforms
- Client Retention Rate: Not publicly disclosed
Pros & Cons of choosing Pure Public Relations to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong remote model allows broad reach with local insight | Exact team size and internal capacity unclear |
| Offers cause / behavior change communications via Pure Impact | May be less optimal for highly technical or industrial PR needs |
| Good range of services (media, content, strategy, crisis) | Public retention and rating data limited |
| Experience with SMEs, nonprofits, education sectors | National presence may reduce hyper-local hands-on support in Perth |
Why Press Release Marketing Still Matters in 2025: Insights for Perth Businesses
Many people think press releases are old-fashioned, but in 2025 they are more important than ever for Perth businesses. The digital world is crowded, and getting noticed is harder than before. A well-written press release cuts through the noise by giving your news directly to journalists, editors, and online publications.
Here’s why press release marketing still works in 2025:
- Boosts Online Visibility
Press releases are picked up by media outlets, blogs, and news sites. When your brand appears on trusted platforms, you gain credibility and improve your search rankings on Google. - Builds Trust and Authority
Customers and investors trust brands that get mentioned in the news. A press release positions your business as reliable, professional, and worth paying attention to. - Supports SEO and Digital Marketing
Modern press releases often include keywords, backlinks, and multimedia. This strengthens your SEO strategy and drives more organic traffic to your website. - Reaches Wider Audiences
Whether you’re launching a new product, opening a store in Perth, or announcing a partnership, a press release helps spread the word to customers, partners, and stakeholders. - Cost-Effective Marketing Tool
Compared to expensive ad campaigns, press release distribution is affordable and offers long-lasting benefits since your news stays online and continues to attract readers.
For Perth businesses—whether you’re a startup in Subiaco, a tech company in West Perth, or a hospitality brand in Fremantle—press release marketing is still a powerful way to share your story in 2025.
Top Reasons to Pursue a Career in Press Release Marketing
Press release marketing has grown from a traditional PR tool into a modern digital strategy. In 2025, professionals with press release expertise are in high demand. Here are the top reasons why pursuing a career in this field is a smart choice:
- High Demand Across Industries
Every business — from startups to global corporations — needs press releases to announce products, events, or achievements. Skilled PR marketers are always in demand. - Strong Earning Potential
Press release marketing specialists can work in agencies, corporate communications, or freelance. With businesses valuing reputation more than ever, the career offers solid income opportunities. - Essential for Digital Marketing
Press releases are no longer just for newspapers. They’re integrated with SEO, online reputation management, and digital PR, making the skill set highly relevant in today’s market. - Opportunities for Creativity and Storytelling
Crafting a press release means telling a brand’s story in a compelling way. If you enjoy writing, research, and creative communication, this career gives you a platform to shine. - Global Reach and Flexibility
A press release written in Perth can reach media outlets worldwide within hours. Professionals in this field often work remotely and collaborate with international clients. - Impact on Business Growth
A successful press release can help businesses land investors, secure media coverage, and attract new customers. Being part of that success makes the career rewarding and impactful.
Benefits of Hiring a Professional Press Release Agency in Perth
For many Perth businesses, writing and distributing a press release may sound simple — but doing it effectively takes experience, strategy, and strong media connections. That’s why hiring a professional press release agency can make all the difference.
1. Access to Media Networks
Agencies have established relationships with journalists, editors, and media outlets. This increases the chance that your story will be published in reputable newspapers, magazines, or online platforms.
2. Professional Writing and Storytelling
Press release specialists know how to craft compelling headlines, structure content, and highlight the most newsworthy details. This ensures your announcement grabs attention quickly.
3. Better Visibility and SEO Results
A professionally distributed press release often gets picked up by multiple outlets, which helps boost search rankings, online visibility, and brand credibility.
4. Saves Time and Effort
Instead of spending hours drafting and pitching your release, agencies handle the full process — from writing and editing to distribution and follow-ups.
5. Strategic Guidance
Agencies don’t just publish news; they help shape your messaging so it aligns with your overall brand strategy, ensuring consistency across campaigns.
6. Crisis Management Support
If your business faces negative publicity, a PR agency can quickly create a response press release that protects your reputation and restores public trust.
7. Cost-Effective for Long-Term Growth
Compared to paid ads, press releases deliver lasting results by staying online, generating ongoing traffic, and building brand authority.
Press Release Agency Costs in Perth: What You Need to Know
When you decide to hire a press release agency in Perth, pricing can vary a lot. It depends on many factors. Below is how cost is usually structured, what drives the price up or down, and sample numbers you can use as a benchmark.
How PR / Press Release Agencies Charge
Here are common pricing models you’ll see:
| Pricing Model | What It Means | When It’s Used |
|---|---|---|
| Hourly Rate | You pay based on how many hours the agency works | Good for small tasks like writing, editing, or consulting |
| Monthly Retainer | A fixed fee every month for ongoing PR and press release work | Ideal when you want continuous media coverage |
| Project / Campaign Based | One fixed fee for a specific campaign or event | For single announcements, launches, or short-term PR pushes |
Factors That Influence the Cost
- Scope & complexity (how much writing, how many media contacts, how large the reach)
- Reputation & experience of the agency
- Media reach (local, national, or international)
- Add-ons: media monitoring, analytics, editing, visuals, translation
- Volume (how many press releases)
- Urgency / crisis work (higher premium for fast turnaround)
Sample Cost Ranges & Benchmarks
Here are some real numbers and ranges from Australia and global services:
- In Australia, PR agencies often charge AUD $150 to $350/hr depending on experience and task complexity.
- Monthly retainer packages often start around AUD $2,000 and can go up to $10,000+ for larger agencies or campaigns.
- One-off press release distribution services in Australia:
• A “single press release send” via an Australian media database costs AUD $219
• A 30-day subscription (multiple releases) costs AUD $329 for up to 5 releases. - Global / international distribution services:
• eReleases offers packages starting from USD $399 for distribution of press releases.
• ICrowdNewswire has “Premium” and “Super Premium” options around USD $599 to $899. - In Perth specifically, listings show PR agency hourly rates between AUD $46 and $136 as a general range for local PR services in WA.
What a Perth Business Should Budget
- For a small business wanting a press release every few months, budgeting AUD $1,000 to $3,000 per release (writing + distribution) is reasonable.
- For regular PR engagement (monthly retainer with multiple releases), budget AUD $2,500 to $8,000+ per month, depending on reach and services.
- For high stakes announcements (product launches, crisis communication, international reach), be ready to invest AUD $5,000 to $20,000+ depending on complexity.
Tips to Manage Cost and Get Value
- Ask for a detailed breakdown
Get clarity on writing, distribution, media contacts, monitoring, extras. - Start small / test packages
Try one release to test the agency’s quality before committing to long retainer. - Negotiate volume discounts
If you commit to multiple releases or a retainer, agencies often give better rates. - Bundle services smartly
Combine writing, distribution, and monitoring in one package to reduce overhead. - Be clear about your goals
If you just want local media pick up, you don’t need top-tier global distribution.
How to Choose the Best Press Release (PR) Agency in Perth
Finding the right press release agency in Perth can feel overwhelming, but a few smart steps will make the decision easier. The best agency for your business should match your goals, budget, and industry. Here’s what to look for:
1. Check Industry Experience
Choose an agency that has worked with businesses similar to yours. A firm with experience in your sector will already understand your audience and know which media outlets to target.
2. Review Their Case Studies and Portfolio
A reliable PR agency will showcase past work, including published press releases, client success stories, and media placements. This helps you see if they can deliver real results.
3. Ask About Media Connections
Strong media relationships are key. Ask if they have ties with local Perth outlets, national newspapers, online publishers, or niche industry press.
4. Compare Pricing and Packages
Don’t just look at the cheapest option. Instead, compare what’s included—writing, editing, distribution, and media follow-ups. Choose an agency that offers clear pricing without hidden costs.
5. Look at Reviews and Testimonials
Check Google reviews, Clutch profiles, or client testimonials on their website. Positive feedback about communication, results, and transparency is a good sign.
6. Assess Their Flexibility
A good agency should adapt to your needs. Whether you want a single release or an ongoing monthly package, they should offer scalable solutions.
7. Evaluate Their Communication Style
During your first call or meeting, notice how they communicate. Do they listen, ask the right questions, and suggest tailored strategies? This is a strong predictor of how they’ll handle your account.
Future of PR and Press Release Marketing in Perth: Emerging Trends to Follow
Press release marketing is evolving fast. In Perth, PR firms and businesses that adapt early will gain a competitive edge. Below are key trends that will define the future:
1. AI-Driven & Predictive PR
AI is no longer just a tool—it’s becoming a partner in storytelling and campaign planning. In 2025, agencies will use predictive analytics to foresee media opportunities, sentiment shifts, and potential crises. Tools will help generate drafts, tailor pitches automatically, and monitor media in real time.
For a Perth business, this means faster press release turnaround, smarter targeting, and better resource allocation.
2. Integration of PR and SEO
The lines between PR and SEO will blur further. Press releases will be optimized not just for media but for search engines—using keywords, backlinks, metadata, and content structure, so they help a brand’s organic visibility as much as media reach.
Thus, a press release from your Perth business can bring both press coverage and boost your Google rankings.
3. Hyper-Personalization & Data-Driven Messaging
Generic press releases will lose relevance. PR pros will use audience data, journalist preferences, engagement metrics, and segmentation to tailor messaging. The story pitched to a tech blog will differ from one sent to lifestyle media.
In Perth’s competitive media environment, this helps your pitch stand out rather than be ignored.
4. Rise of Micro-Influencers & Employee Advocacy
Instead of relying solely on media coverage, PR will lean more on micro-influencers (local voices) and employee advocacy—turning staff into brand storytellers. Authentic content from these sources often carries more weight with audiences.
For Perth firms, leveraging local micro-influencers can amplify local press release effects beyond traditional media.
5. Short Video & Multimedia in Press Releases
Text alone isn’t enough. Press releases will increasingly include videos, infographics, short reels, or multimedia packages that make stories more engaging, shareable, and media-friendly.
A Perth business launching a new product might include a video demo or short teaser to pitch to media and social.
6. Authentic & Transparent Storytelling
Audiences are more skeptical than ever. Brands will need to back their claims with evidence, avoid spin, share behind-the-scenes context, and let reputation consistency show rather than overpromise.
This trend matters strongly for Perth businesses, where local trust and community reputation carry weight.
7. ESG, Sustainability & Community Focus in PR
More brands will weave ESG (Environmental, Social, Governance) and community initiatives into their PR and press release narratives. Reporters and the public expect companies to show purpose, not just profits.
If your Perth business is doing something for the local environment or community, make it a core part of your PR story.
8. Real-Time & Agile PR Responses
The media cycle keeps getting faster. PR teams will need to respond quickly to events, crises, or trending topics with timely statements or rebuttals. The “slow press release” won’t cut it.
In Perth, where local news breaks fast on social media, this agility will be a game changer.
FAQs (Frequently Asked Questions)
A PR agency in Perth helps businesses build and manage their reputation. They create press releases, secure media coverage, handle crisis communication, and improve public visibility through strategic storytelling.
Look at their industry experience, client case studies, service range, and client feedback. The best agency for you will depend on your goals—whether it’s media coverage, crisis management, or brand building.
Costs vary widely. Boutique agencies may charge from AUD $1,000 to $5,000 per month, while full-service firms handling corporate or government clients can range from AUD $10,000+ monthly retainers.
Yes. Even small businesses can benefit from PR to improve credibility, build customer trust, and attract more attention in a competitive local market. Many agencies offer packages designed for startups and SMEs.
No reputable PR agency will guarantee coverage, since editorial decisions depend on media outlets. However, good agencies use strong relationships, compelling stories, and strategy to increase chances of coverage.
PR agencies in Perth work with a wide range of industries, including real estate, healthcare, mining, hospitality, education, nonprofits, and startups. Some specialize in lifestyle or entertainment, while others focus on corporate and government sectors.
Boutique agencies are smaller and offer personalized service, often focusing on niche industries like lifestyle or events. Full-service firms have larger teams and provide a wider range of services, from media relations to crisis management and stakeholder engagement.
PR is a long-term investment. You may see early coverage within weeks, but stronger reputation and brand authority usually take 3–6 months of consistent effort.
Yes, many agencies integrate PR with digital marketing. They manage social media accounts, create content, and align online presence with traditional media strategies.
Ask about their experience in your industry, examples of past results, pricing structure, team size, and how they measure success. This ensures you choose an agency that matches your goals.
