What if I told you that the brands winning the spotlight in 2025 aren’t the ones spending the biggest ad budgets—but the ones who’ve mastered the art of being talked about? The real growth hack isn’t louder marketing; it’s smarter PR. In fact, while deep-diving with brands at Bluelinks Agency, we uncovered a truth most businesses overlook: credibility beats visibility every single time. And if you’re still treating press releases as “old school,” you’re already a few steps behind.
Stick with me, because the agencies on this list aren’t just pushing stories—they’re rewriting how Canberra businesses build influence, win trust, and dominate conversations. Each one brings a unique twist to PR that could change the way you think about growth forever.
What is PR (Press Release)?
A press release is an official statement written by a company, organization, or individual and shared with journalists and media outlets. Its purpose is to announce something newsworthy—like a product launch, event, award, partnership, or achievement—in a way that grabs attention and earns media coverage.
PR (Public Relations) uses press releases as one of its main tools to shape public perception, build credibility, and gain trust. Unlike advertising, which is paid, a press release aims for earned media coverage, meaning newspapers, websites, TV, or radio pick up the story because it is valuable for their audience.
When done right, a press release can:
- Improve brand visibility
- Boost search engine rankings
- Create trust and authority
- Attract customers, partners, or investors
- Help manage reputation during good or difficult times
What is the difference between a PR and news article?
1. Purpose
- PR (Public Relations content): Created to shape public perception, promote a brand, and highlight positive stories. Examples include press releases, media pitches, and company announcements.
- News Article: Written to inform the public objectively about events, trends, or issues, usually without promotional intent.
2. Author
- PR: Written by PR professionals or agencies on behalf of a business or individual.
- News Article: Written by journalists or editors who work for media outlets.
3. Tone & Style
- PR: Persuasive, promotional, and brand-focused. It controls the message to show the company in the best light.
- News Article: Neutral, factual, and balanced, often including multiple viewpoints.
4. Control
- PR: The company or agency controls the timing, wording, and distribution.
- News Article: The journalist decides what to cover, how to write it, and whether or not to use information from a PR release.
5. Audience
- PR: Aimed first at media outlets and then at the public once published.
- News Article: Written directly for the public as independent reporting.
Here is the Updated List of The Top 10 PR Companies in Canberra, AUS 2025
- Bluelinks Agency
- Strategy Achievers
- Coordinate
- ICON Agency
- contentgroup
- Rowdy Inc
- Threesides Marketing
- Agency 9
- Baden Bower
- GRACosway
Top Canberra PR Agencies Compared: Services, Pricing, and Reviews
To help, we’ve compared leading PR agencies based on their services, pricing, client reviews, and overall reputation. This snapshot gives you a clear view of what each firm offers, making it easier to find the best fit for your business needs. Last updated: 2025
| Agency Name | Services | Pricing | Reviews | Our Rating |
|---|---|---|---|---|
| Bluelinks Agency | SEO, Online Reputation Management, PR, Social Media Marketing, Branding, Web Design, Content Marketing | $100–$149/hr; min. project $1,000+; best offers under $100 | Strong client feedback; fast delivery; measurable results | ⭐⭐⭐⭐⭐ (10/10) |
| Strategy Achievers | Personal branding, PR strategy, media placement, content distribution, growth coaching | Custom pricing (based on service tier/program) | Clients highlight credibility boost, global reach | ⭐⭐⭐⭐☆ (8/10) |
| Coordinate | Branding, PR, design, media planning, creative strategy | Inquire (project-based, flexible packages) | Trusted in Canberra; strong local reputation | ⭐⭐⭐☆ (7/10) |
| Content Group | Content creation, government comms, storytelling, video & design | Inquire (often project-based for gov & public) | Praised for explaining complex ideas clearly | ⭐⭐⭐☆ (7/10) |
| ICON Agency | PR, crisis management, behaviour change campaigns, digital & creative services | $10,000+ per project; premium retainer fees | Award-winning agency with 60+ staff, top-tier campaigns | ⭐⭐⭐⭐⭐ (9/10) |
| Rowdy Inc | Branding, PR campaigns, strategy, engagement, media training, creative design | Inquire (custom quotes, boutique approach) | Clients say creative, responsive, values-led | ⭐⭐⭐☆ (7/10) |
| Threesides Marketing | PR, marketing strategy, social media, SEO, design, video, email marketing | $100–$149/hr; min. project $5,000+ | Strong Canberra reputation; long-term clients | ⭐⭐⭐⭐☆ (8/10) |
| Agency 9 | PR, communications, digital marketing, design, social media | Inquire (small–mid projects; budget flexible) | Known for boutique, personal service | ⭐⭐☆☆ (6/10) |
| Baden Bower | Guaranteed media placements, digital PR, reputation management, lifestyle & tech PR | Packages vary; publish-or-refund guarantee | 4.9/5 ratings; fast credibility & visibility | ⭐⭐⭐⭐⭐ (9/10) |
| GRACosway | Public affairs, gov relations, corporate & financial communications, stakeholder engagement | $100–$149/hr; min. project $5,000+ | Senior-level expertise; trusted by corporates | ⭐⭐⭐⭐☆ (8/10) |
Top Full-Service PR & Digital Communication Agencies in Canberra, AUS
Here are the best full-service PR and digital communication agencies offering integrated press release, media relations, and marketing solutions for businesses in Canberra, ACT.
1. Bluelinks Agency
Website: https://www.bluelinks.agency
Bluelinks Agency is a fast-growing digital marketing and online reputation management company founded by Fakhir Ali and Rafhan Shaukat. Known for its transparent work style and measurable results, Bluelinks Agency has earned trust across global markets. With a skilled team of SEO specialists, PR consultants, and creative professionals, the agency helps businesses build authority, improve rankings, and protect their brand reputation.
Office Location
- Lahore, Pakistan: 321/3, Century Tower, Kalma Chowk Flyover, Block E2, Gulberg III
- Abu Dhabi, UAE: M5, Street No 20, Musaffah
- Austin, Texas, USA: 5900 Balcones Drive #13039
- London, UK: 193 Great Portland Street
- Canberra, AUS: Remote support for Canberra clients
Company History
Bluelinks Agency was established in 2023 to support small and medium-sized businesses with SEO and reputation management. It quickly expanded across multiple regions and gained recognition for delivering fast, reliable digital results.
Team Strength
15–25 professionals, including SEO experts, PR specialists, web developers, designers, and marketing strategists.
Portfolio Size
70+ completed projects across diverse industries, with proven success in healthcare, real estate, education, and professional services.
Key Services of Bluelinks Agency
- SEO (Search Engine Optimization)
- Online Reputation Management (ORM)
- Social Media Marketing (SMM)
- Pay-Per-Click (PPC) Advertising
- Press Releases
- Website Design & Development
- Branding and Logo Design
- Content Marketing
- Email Marketing
- YouTube SEO
- Ecommerce Store Management
Industries They Serve
- Automotive Services
- Education
- E-commerce
- Healthcare
- Law Firms
- Legal Services
- Local Businesses
- Professional Services
- Real Estate
- Startups
Flexibility in Services
Bluelinks Agency provides scalable packages designed for both startups and enterprises. Clients can choose from monthly retainers, one-time projects, or fully customized plans.
Awards & Recognitions
- Featured in international PR and startup publications for innovation and transparency
- Ranked among South Asia’s Top Emerging Digital Agencies (2024)
Case Studies / Success Results
- Removed three negative Google search results for a CEO in under 3 weeks
- Boosted a Canadian dental clinic’s web traffic by 300%
- Ranked a real estate firm on Page 1 of Google in less than 2 months
Client Insights
- Client Rating: 4.9/5
- Client Retention Rate: 92%
- Client Feedback: “They gave us more than we asked for — very fast, very focused, and always available.”
Pros & Cons of choosing Bluelinks Agency to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Transparent and affordable pricing | Still building wider global recognition |
| Great for small businesses and startups | Limited enterprise-level case studies |
| Fast response and quick delivery | High demand can affect availability in peak seasons |
2. Strategy Achievers
Website: https://strategyachievers.com
Strategy Achievers is a personal branding and PR agency that helps entrepreneurs and leaders build reputation, visibility, and trust. They focus on telling real stories, placing clients in media, and making sure people see you as an expert in your field. Their work is value-driven and they serve clients globally using remote methods.
Office Location
Cheyenne, Wyoming, USA: 1621 Central Ave, Cheyenne, WY 82001
Company History
Founded by Pascal Bachmann, Strategy Achievers was built to serve visionary entrepreneurs who want to grow their impact and leadership through PR, content, and branding. They say their team has over 30 years of combined industry experience, and they have coached over 20,000 people and worked with hundreds of businesses.
Team Strength
Estimated size: 10-49 employees according to TechBehemoths.
Portfolio Size
They serve many clients (hundreds), mostly entrepreneurs and leaders; they do media placements, podcast and speaking features; exact project counts publicly not always disclosed.
Key Services of Strategy Achievers
- Personal Branding & Brand Storytelling
- PR Strategy & Media Placement
- Reputation Management
- Content Creation & Distribution
- Coaching / Growth Strategy
Industries They Serve
- Entrepreneurs & Founders
- Leadership / Executive Coaching / Thought Leadership
- Small to Mid-Size Businesses across various sectors (business services, education, real estate etc.)
Flexibility in Services
They offer tiered programs, custom strategies, remote delivery of services. They work with individuals or companies. They conduct discovery calls to see fit.
Awards & Recognitions
- Featured in Yahoo Finance and other media as “top entrepreneurs to follow”
- Their public content emphasizes recognition of their clients and exposure rather than listing many awards for themselves.
Case Studies / Success Results
- They display client success stories: media placements, podcast & TV features, improved visibility
- Example: Strategy Achievers helped clients gain visibility via press, podcasts, and thought leadership media. (Exact numbers for each case generally not listed).
Client Insights
- Client Rating: Not publicly published as a single numeric score in all sources
- Client Retention Rate: Not found publicly
- Client Feedback: Clients praise clarity of strategy, helpful storytelling, improved brand authority and exposure.
Pros & Cons of choosing Strategy Achievers to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong personal branding and storytelling skills | Pricing may be higher for smaller businesses due to tailored high-touch service |
| Helps with media, podcasts, and leadership visibility | Less public data on large-volume media placements or enterprise accounts vs big PR firms |
| Remote and flexible delivery; works with global clients | Not many public numeric case studies or measurable traffic/SEO metrics posted |
3. Coordinate
Website: https://coordinate.com.au
Coordinate is a creative and branding communications agency in Canberra that helps businesses with public relations, brand strategy, design and media outreach. They focus on making strong visual identity, clear messaging, and meaningful relationships with media, so their clients are seen and trusted by audiences.
Office Location
Canberra, Australian Capital Territory, Australia.
Company History
Coordinate started as a small creative branding shop and has grown over time into a full communication agency. They combine design, branding, media, and public relations work. In 2019, they won the ACT Telstra Business of the Year award, which shows they are well-regarded in the local business community.
Team Strength
About 10-49 employees according to Clutch listing.
Portfolio Size
Coordinate has completed many projects in branding, creative design, public relations and media planning. Exact project count is not fully public, but their work is with local and regional clients across different sectors.
Key Services of Coordinate
- Branding & Brand Identity Design
- Public Relations & Media Relations
- Graphic Design & Creative Design
- Media Planning & Buying
- Strategy & Brand Messaging
Industries They Serve
- Local & regional businesses in Canberra
- Retail & consumer brands
- Professional services
- Organizations that need strong visual identity and messaging
Flexibility in Services
Coordinate works on both large branding / PR projects and smaller creative tasks. They offer custom packages depending on the client’s size and needs.
Awards & Recognitions
- ACT Business of the Year, Telstra Business Awards (2019)
Case Studies / Success Results
- Recognised by the ACT Telstra Awards for strong business growth and branding work.
- Their design & brand messaging work is cited in local business stories and client reports (but detailed metrics like traffic, lead increase etc. were not found in public sources)
Client Insights
- Client Reviews: Clients say they get good design, good messaging, reliable service.
- Client Rating: Not a publicly published numeric rating found.
- Client Retention Rate: Not found in public data.
Pros & Cons of choosing Coordinate to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong branding and design capability; good at visual identity and messaging | Less public data on measurable PR outcomes like reach, traffic, leads |
| Local reputation in Canberra; good connection with local business and media | May be pricier for smaller clients given design + creative overhead |
| Flexible service: large brand projects down to smaller ones | Not a guarantee of large national media exposure; limited case study metrics publicly available |
Best PR & Storytelling Firms in Canberra, AUS
These agencies are experts in crafting compelling narratives and securing meaningful media coverage across local and national outlets.
4. ICON Agency
Website: https://iconagency.com.au
ICON Agency is a well-known creative communications agency in Australia. They mix PR, digital work, creative design, and behavior change campaigns to help clients be noticed and trusted. They do big media work, government projects, and brand campaigns with a strong creative feel.
Office Location
- Melbourne, VIC: 132C Gwynne Street, Cremorne
- Sydney, NSW: Suite 5, Level 6, 2-12 Foveaux Street, Surry Hills
- Canberra, ACT: Suite 4, 32 Thesiger Court, Deakin
- Brisbane, QLD, Australia
Company History
ICON was founded in 2002 by Joanne Painter and Chris Dodds. They started as a smaller communications outfit and over the years grew into a full agency doing PR, digital, creative design, reputation, behaviour change and more.
Team Strength
They have 60+ employees (some sources say 50-200 range for broader teams) working in PR, digital, creative, operations, strategy and production.
Portfolio Size
ICON has worked with many large clients including government departments, non-profits, tech companies, health sector clients. Their portfolio includes hundreds of campaigns: behaviour change, reputation, digital communications, creative content, etc.
Key Services of ICON Agency
- Public Relations & Media Relations
- Crisis & Issues Management
- Behaviour Change Campaigns
- Digital Content, Web Design, and UX / Creative Design
- Reputation Management & Advisory (including thought leadership, executive profile)
- Government Relations & Public Affairs
Industries They Serve
- Government & Public Sector
- Health & Medical / Healthcare
- Education
- Technology & Innovation
- Non-profits / NGOs
- Corporate & Enterprise Businesses
Flexibility in Services
ICON offers both big long-term projects and shorter campaign work. They adjust to client size: enterprise, government or smaller organisations. They do retained contracts and project-by-project work.
Awards & Recognitions
- PR Agency of the Year in the Campaign Asia-Pacific ANZ Awards 2022
- Large Agency of the Year at PRIA Golden Target Awards 2021 & 2022
- Member of PROI (a large network of PR agencies)
- Over 100 national and international awards since 2016
Case Studies / Success Results
- In the Her Circle campaign for CARE Australia, ICON reached about 17.87 million people, delivered 14 pieces of quality media coverage and strong influencer reach.
- Campaign Still Six Lives (Red Nose) won Gold for Government Sponsored Campaign in PRIA Golden Target Awards; it dealt with stillbirth awareness.
- Digital transformation and reputation work for large brands and government bodies. One example: their work for Engineers Australia, Department of Defence etc.
Client Insights
- Client Reviews: Clients often say ICON is strong when handling complex issues, good at government / public sector, excellent at combining creativity with strategy.
- Client Rating: ~4.8/5 on industry directories (Digital Agency Network says 51-200 employee scale; reputation strong)
- Client Retention Rate: Not publicly available in reliable sources.
Pros & Cons of choosing ICON Agency to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong reputation in government & large-scale projects | Premium pricing; may be expensive for smaller clients |
| Many years of experience; high award count | Processes may be more formal/slower because of size |
| Wide service range (digital, PR, creative, behaviour change) | Less flexible for small one-off jobs compared to boutique agencies |
5. Content Group
Website: https://contentgroup.com.au
Content Group is one of Canberra’s oldest content communications agencies. Founded by David Pembroke, they help government bodies, businesses, and public sector organisations tell stories clearly. Their focus is on video, writing, design and helping clients explain complex ideas in ways people understand.
Office Location
Level 3, 2 Mort St, Canberra, ACT 2601, Australia
Company History
Content Group was established in 1997. Since then, they have built a strong reputation for telling client stories well, especially in government and public sector. They also run Content & Company events and help shape how public communication is done.
Team Strength
~ 15 employees according to the Australian & NZ Defence Directory listing.
Portfolio Size
They have many years of work in government, public policy, video & animation, written content, graphic design. Exact number of projects isn’t publicly listed, but the long history and large client base suggests many dozens of sizable works.
Key Services of Content Group
- Content creation (written, visual, video)
- Strategic communications & storytelling
- Government & public sector communications
- Graphic and design work
- Multimedia / video & animation production
Industries They Serve
- Government & Public Sector
- Defence
- Education
- Community / Non-profit organisations
Flexibility in Services
They work on large, long-term government contracts and also smaller projects. They adapt their services depending on the client’s size and goals: from full campaigns to single content pieces.
Awards & Recognitions
Not many specific awards are clearly listed in sources I checked. But they are highly respected among Canberra/public sector communication networks.
Case Studies / Success Results
- They have executed work for major government communication programs, including policy explanation, community engagement, and public awareness efforts.
- “Content & Company” events and research-oriented activities show their strength in educating public sector communication practitioners.
Client Insights
- Client Reviews: Clients often mention that Content Group is good at explaining complex policy or technical ideas simply, delivering content on time, and working well with government stakeholders.
- Client Rating: Public numeric rating not found in reliable sources.
- Client Retention Rate: Not publicly available.
Pros & Cons of choosing Content Group to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Very strong with government and public sector communication; able to explain complex ideas clearly | Less information publicly available on consumer brand PR or large national media reach |
| Many years of experience; trusted name in Canberra | Might not be the best fit for companies needing fast viral consumer-brand PR campaigns |
| Skilled in video, animation, content and policy communication | Pricing might reflect the high experience; might have slower turnaround due to complex stakeholder approvals |
6. Rowdy Inc
Website: https://rowdyinc.com
Rowdy Inc is a female-owned marketing and strategic communications agency in Canberra. They help governments and organisations make messages clear, create creative work, and build media presence. They believe in working with people, listening, and making communications that really connect with audiences.
Office Location
Level 2, City Walk Centre, 2 Mort Street, Canberra, ACT 2601, Australia
Company History
Rowdy Inc was founded around 2016 in Canberra. They have grown from boutique beginnings to a full-service agency known for projects that mix strategy, creative work, and communications. They emphasize social impact, values, and high quality.
Team Strength
About 8 people in their team.
Portfolio Size
They have worked with a variety of clients including government, education, public sector, creative campaigns, and social impact. Many “Client Stories” are shown on their site, though exact number of past projects is not listed publicly.
Key Services of Rowdy Inc
- Branding, naming and tagline development
- Graphic design; websites; video production; photography
- Marketing & Communication Strategies and Plans; Engagement Plans; Writing; Editing; Social media content and advertising
- Change communication including branding for campaigns and stakeholder engagement mapping
- Public Relations: media training; PR campaigns; media releases; strategic advice
Industries They Serve
- Government & public sector organisations
- Education institutions
- Social impact / community focused organisations
- Organisations needing strategic communication and creative work
Flexibility in Services
Rowdy Inc offers both one-off campaigns and full service ongoing communications. They adapt to client size, project type, and goals. They also work via government contract panels, which shows flexibility with public sector requirements.
Awards & Recognitions
Not many specific industry awards were publicly listed in the sources I found. Their reputation is stronger via client stories and recognition in local media.
Case Studies / Success Results
- Work for YWCA Canberra: creating a new brand to attract private property investors.
- Project for Australian Organ and Tissue Authority: driving registrations via communications and campaigns.
Client Insights
- Client Reviews: Clients often mention Rowdy Inc is easy to work with, creative, responsive, good at strategy and participation with community / public sector stakeholders.
- Client Rating: GoodFirms lists them but numerical ratings are limited / few reviews.
- Client Retention Rate: Not publicly available.
Pros & Cons of choosing Rowdy Inc to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Strong creative and strategic thinking; good at connecting with public, government, community audiences | Smaller team, may have less capacity for very large scale campaigns |
| Values-led, female-owned, trusted in Canberra; good at social-impact and stakeholder engagement | Fewer publicly visible metrics (traffic, conversions, national media reach) |
| Flexible service: from short-term campaigns to long-term strategies; responsive client care | Less likely to be cheapest option; may require more investment for creative / custom work |
Leading Media & Reputation Management Agencies in Canberra, AUS
Trusted names in Canberra PR, these firms focus on reputation building, media outreach, and influencer engagement to maximize visibility.
7. Threesides Marketing
Website: https://threesides.com.au
Threesides Marketing is a Canberra-based digital marketing, PR, and strategy agency. They help businesses by planning, doing, and checking marketing work so it actually works. They use a data-focussed approach and do everything from social media to video.
Office Location
Dickson, Australian Capital Territory (Canberra), Australia — Office: 9/20 Challis Street, Dickson, ACT 2602.
Company History
Founded in 2008 by Todd Wright and Clint Wright. Started small in Canberra with just a couple of people, then grew to help many types of clients locally, regionally, and nationally.
Team Strength
They have an in-house team of about 11 full-time marketing, digital, and PR professionals based in Canberra and Sydney.
Portfolio Size
Many projects across government, tourism, education, health, not-for-profit and retail. They show many client names and work examples on their website. Exact total number of projects not publicly disclosed.
Key Services of Threesides Marketing
- Marketing Planning & Strategy
- Media, PR and Influencers
- Social Media & Digital Advertising
- Email Marketing
- Graphic Design & Content Marketing (writing, visuals)
- Websites, SEO & Conversion Rate Optimisation (CRO)
- Video & Photography
- Marketing Automation & Reporting
Industries They Serve
- Government & Public Sector agencies
- Health & Pharmacy
- Education
- Food & Wine / Hospitality / Tourism
- Non-profit & Community Organisations
- Retail / E-commerce / Local Businesses
- Trades & Accommodation etc.
Flexibility in Services
They work as full-service marketing department for clients who need that, or they provide help for some parts (just social media, just strategy, just a campaign). They offer custom plans depending on what the client needs.
Awards & Recognitions
Not many specific awarded titles found in public sources for Threesides. They have local recognition and strong client testimonials.
Case Studies / Success Results
- They list many client works on their website spanning across health care, education, government, retail, non-profits, tourism, etc.
- Example: They have long-term clients, repeat business; clients report improved marketing performance, better online presence, more leads / better engagement (though exact numbers not always shared publicly).
Client Insights
- Client Reviews: Clients say Threesides is professional, friendly, responsive, good at explaining what they will do and keeping promises.
- Client Rating: On Clutch, hourly rate is listed $100-$149, project minimum size $5,000+; employee count and profile strong, but numeric rating (stars) in Clutch not fully detailed.
- Client Retention Rate: Not publicly found.
Pros & Cons of choosing Threesides Marketing to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Wide range of services: PR, digital, content, social media + more | Exact numerical data on results (leads, traffic) is not always public |
| Strong local reputation; good with public sector and diverse industries | May cost more than very small boutiques if full service is used |
| Team is responsive, works closely with client, offers custom work | For big national media campaigns or very rapid large-scale exposure, may have limitations vs large national / global PR firms |
8. Agency 9
Website: https://agency9.com.au
Agency 9 is a boutique marketing and communications agency in Canberra. They focus on telling your story well, picking the right channels, and helping businesses and organisations connect with their audience with good strategy, creative content, and smart use of digital and social media.
Office Location
Unit 13, Hotel Realm, 18 National Circuit, Barton, ACT, Canberra, Australia 2600.
Company History
Founded around 2013, Agency 9 has grown from small beginnings into a trusted local agency. They work with small businesses and not-for-profits, helping with marketing, communications, and digital campaigns.
Team Strength
They have 2-9 staff according to Clutch.
Portfolio Size
They have completed many projects with local organisations and businesses. They do marketing, creative campaigns, social media, and communications work. Exact number of projects is not public.
Key Services of Agency 9
- Communications Strategy & Planning
- Marketing & Campaign Management
- Digital & Social Media Marketing
- Creative & Graphic Design
- Public Relations & Storytelling
Industries They Serve
- Small businesses in Canberra region
- Not-for-profit organisations
- Community groups & local service organisations
- Businesses that need marketing + communications support, creative campaigns, or social presence
Flexibility in Services
Agency 9 can take small one-off projects or longer partnerships. They adapt to the client’s budget and goals, doing smaller campaigns or full communication work.
Awards & Recognitions
No clear public record of major awards or recognitions found during the research.
Case Studies / Success Results
- They have a portfolio showing “Marketing & Digital + Social + Creative” work that got noticed in local media / events.
- Clients report that their campaigns create “hype and conversation” meaning good attention and engagement.
Client Insights
- Client Reviews: On Clutch profile, they are described as delivering good value, being creative, and easy to work with.
- Client Rating: Not enough public information to give a numerical rating reliably.
- Client Retention Rate: Not publicly available.
Pros & Cons of choosing Agency 9 to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Boutique agency: likely more personal service and more direct contact | Smaller team means less capacity for very large or many simultaneous campaigns |
| Good mix of marketing, PR, digital & social – useful for local and community-based work | Fewer high-profile case studies and less public data on ROI or national media reach |
| Flexible with project sizes and budgets; likely easier to adjust scope | Might not have big budgets or tools that large PR firms have; scale may limit rapid growth / exposure |
Trusted National & Guaranteed PR Agencies Serving in Canberra, AUS
These agencies deliver fast-track press release placements and national-level visibility, helping Canberra brands secure guaranteed coverage.
9. Baden Bower
Website: https://www.badenbower.com
Baden Bower is a PR agency that promises guaranteed media placements in top publications. They use storytelling, digital strategy, and media networks to help brands get noticed, build trust, and grow. Their style is fast-paced, results-focused, and built for companies that want proof rather than vague promises.
Office Location
Sydney, Australia (headquarters) and offices / operations in multiple global regions.
Company History
Founded in 2018 by AJ Ignacio and a team of media veterans and digital strategists. Baden Bower was born out of frustration with PR models that offered effort but not guaranteed results. Over time, it scaled quickly, adding clients globally and refining its guarantee system.
Team Strength
Company size is between 11-50 employees (LinkedIn listing) with specialists in media relations, content, and PR strategy.
Portfolio Size
They have worked with more than 1,800 clients globally, delivered over 5,000 published stories in top‐tier media outlets. Many high-impact campaigns, especially in tech, lifestyle, consumer brands.
Key Services of Baden Bower
- Guaranteed Media Placements in major outlets (Forbes, Business Insider, etc.)
- Digital PR & Storytelling Strategies
- Reputation Management through earned media and content credibility
- High-Tech / Startup PR Campaigns
- Luxury & Lifestyle PR including prestige publications
Industries They Serve
- Tech (including Startups, SaaS, Fintech, Web3)
- Lifestyle, Luxury & Fashion
- Consumer Goods & Retail
- Health & Wellness / MedTech
- Reputation Management & Brand Credibility sectors for small businesses to enterprise clients globally
Flexibility in Services
They offer different levels of service: entry-level guaranteed features, full PR campaigns, and scalable packages. Some clients choose faster-turnaround tiers; others want steady, ongoing exposure. Their guarantee model provides option of “publish or don’t pay / money back” under certain service levels.
Awards & Recognitions
- 2025 Global Recognition Award for disrupting PR industry via guaranteed media placement model.
- Known for high growth: ~ 685% year-on-year sales growth reported in Sydney region vs industry average.
- Featured in Clutch as high-rated by clients.
Case Studies / Success Results
- BruntWork campaign: 105 guaranteed placements across top business & tech publications, generated over 9.2 million impressions and drove a ~ 47% increase in qualified leads.
- Bared Footwear: helped this fashion / luxury brand increase sales ~ 34% and rank #1 in Google News for certain terms after PR + digital strategy work.
Client Insights
- Client Reviews: Clients say the team is very responsive, hands-on, and good at delivering value.
- Client Rating: ~ 4.9 /5 across major directories.
- Client Retention Rate: Not publicly disclosed in reliable sources.
Pros & Cons of choosing Baden Bower to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Guaranteed publication or money-back gives strong assurance | Costs likely higher compared to standard PR agencies, due to guarantee feature |
| Very high exposure; good for brands wanting fast credibility and trust | Some promises (e.g. “within 72-hours placements”) may have eligibility or extra cost conditions |
| Strong global reach and good for tech, lifestyle, and luxury sectors | Less local presence for very small or community-based businesses; may be less personal or boutique feeling |
10. GRACosway
Website: https://gracosway.com.au
GRACosway is Australia’s leading public affairs and strategic communications advisory firm. They help companies and organisations navigate politics, media, and stakeholders with smart advice during big moments. Their focus is on government relations, public policy, and corporate reputation.
Office Location
- Barton, Australian Capital Territory (ACT), Australia – Suite 13a, Level 2/16 National Circuit, Barton ACT 2600.
- Operates in multiple locations: Sydney, Melbourne, Brisbane, Adelaide, Canberra, and Perth.
Company History
GRACosway was established to offer high-level strategic counsel in public affairs, media, and political communications. Over time it has built a team of experienced senior consultants and advisers to help clients with complex issues like government policy, regulation, and reputation management.
Team Strength
They have more than 70 professionals including senior partners, managing partners, directors, associates, consultants and research analysts.
Portfolio Size
They advise many large and high-profile organisations. They handle challenging and sensitive public affairs or corporate communication issues. Specific project counts are not always public, but they have broad experience in managing media, regulatory, and market-shaping events.
Key Services of GRACosway
- Public Affairs & Government Relations (helping clients influence or respond to policy and regulation)
- Corporate & Financial Communications (reports, investor relations, crisis communication)
- Media Strategy & Issues Management (preparing for public scrutiny, managing media narratives)
- Stakeholder Engagement & Public Policy Advice (mapping, consultation, regulatory lobbying)
Industries They Serve
- Government Departments & Agencies
- Corporate & Financial Sectors (banks, investors, publicly listed companies)
- Public Policy, Regulatory & Legal context (where policy is changing, or regulation is important)
- Not-for-profit / NGOs & Civic Organisations (especially for advocacy, regulation, transparency)
Flexibility in Services
GRACosway offers both long-term retained advisory work and project-based support. They adjust to client size and scope: large government contracts, corporate strategies, or specific communications during crisis or issue moments.
Awards & Recognitions
- GRACosway is well known for market leadership in Australia in public affairs and corporate communications.
- Recognized in directories and assessments of public relations and communications firms as one of the top firms in strategic counsel.
Case Studies / Success Results
- The company publishes insights and reports (for example the “Weekly Wrap Up”) showing deep policy, media, and regulatory trends, which helps clients anticipate and respond.
- For clients in sectors with regulation changes or public policy debates, GRACosway often plays advisory role that shapes strategy and response, though many detailed metrics (traffic uplift, dollar change) are not published publicly.
Client Insights
- Client Reviews: Review sources (Clutch etc.) note high level of professionalism, senior expertise, strong media and policy understanding.
- Client Rating: On Clutch, GRACosway shows up under “Australia Public Relations & Communications Agency” with hourly rate of AUD 100-149 / hr, project minimum about $5,000.
- Client Retention Rate: Not publicly disclosed.
Pros & Cons of choosing GRACosway to Manage Your Business Reputation
| Pros | Cons |
|---|---|
| Very strong in government / public affairs; trusted by big organisations | More expensive than small or boutique PR firms because senior and specialist advice is high value |
| Deep experience with complex issues; helps before, during, and after major regulatory or policy changes | Less focus on consumer PR, viral campaigns, or direct retail-brand visibility vs firms specialising in those |
| Good for managing risk, brand reputation, crisis & issues; senior-level counsel | May move slower or have more formal processes; clients may need to commit to long-term relationships |
Why Press Release Marketing Matters in 2025
In today’s fast-paced digital world, press release marketing has become more important than ever. With businesses fighting for attention across social media, search engines, and online marketplaces, a well-written press release can cut through the noise and deliver credibility where it counts.
1. Builds Instant Trust
Consumers trust established media outlets more than paid ads. When your business is featured in a respected publication through a press release, it instantly adds authority and reassures potential customers.
2. Boosts Online Visibility
Search engines index press releases quickly, which helps your brand appear in Google News and SERPs (Search Engine Results Pages). In 2025, when competition for organic traffic is tougher, this visibility can be a game-changer.
3. Strengthens Brand Reputation
A consistent stream of positive press releases shows that your company is active, growing, and trustworthy. This ongoing visibility protects your reputation and helps you stay ahead of competitors.
4. Attracts Media and Partnerships
Journalists, influencers, and industry leaders often look at press releases to spot new stories. By sharing timely updates, your business has more chances to get additional coverage or even attract new collaborations.
5. Cost-Effective Marketing
Compared to large ad campaigns, press release marketing is affordable yet impactful. In 2025, businesses are using it as a high-ROI strategy—a small investment that can deliver big results in traffic, leads, and brand credibility.
Why Choose Press Release Marketing as a Career?
Press release marketing is no longer just about writing company updates—it’s about shaping stories that influence audiences worldwide. In 2025, this field offers one of the most dynamic and rewarding career paths in communications.
1. High Demand Across Industries
Every industry—tech, healthcare, finance, government, and even startups—needs skilled professionals to craft and distribute press releases. The demand for experts who can build trust and visibility continues to rise.
2. Gateway to Media and PR Careers
Working in press release marketing gives you direct exposure to journalists, editors, and media outlets. It’s a strong stepping stone to broader PR, digital marketing, or corporate communications roles.
3. Creative and Strategic Work
The role combines writing, storytelling, and strategy. You get to transform business updates into compelling narratives that capture attention and shape public opinion.
4. Global Opportunities
Since press releases are distributed online, your skills are valuable worldwide. With remote work now common, you can manage international campaigns and work with global clients from anywhere.
5. Competitive Salary and Growth
Experienced press release marketers are highly paid in agencies and corporate roles. As companies invest more in brand reputation, professionals with proven results are climbing fast in their careers.
Benefits of Hiring a Professional Press Release Agency in Canberra
In Canberra’s fast-moving business and government landscape, the right press release agency can give you more than just media coverage. It can build trust, grow visibility, and help you connect with the audiences that matter most. Here are the key benefits:
1. Access to Local Media Networks
Agencies in Canberra already know the city’s journalists, editors, and media outlets. This makes it easier to get your story noticed by the right people at the right time.
2. Professionally Written Content
A professional agency knows how to craft a press release that grabs attention and meets media standards. This saves time and ensures your message doesn’t get ignored or buried.
3. Reputation & Credibility
Being featured in credible news outlets builds instant trust with your audience. Local PR agencies understand how to position your business so it looks reliable and authoritative.
4. Strategic Distribution
Press release agencies don’t just write—they distribute. They know which platforms, publications, and networks will bring the most impact for your story.
5. Saves Time & Resources
Instead of spending hours chasing media contacts, you can focus on running your business while professionals handle writing, outreach, and follow-up.
6. Tailored to Canberra’s Market
Every city has its own media culture. Canberra agencies know the unique mix of government, public sector, and business news that resonates with local audiences.
7. Long-Term Growth
Consistent, professional press release campaigns not only deliver one-time exposure but also build a long-term reputation, helping you secure partnerships, clients, and investors.
The Future of Press Release Marketing in Canberra
Press release marketing in Canberra is evolving quickly, shaped by technology, media habits, and the city’s unique position as Australia’s political and business hub. Here’s what the future looks like:
1. Digital-First Distribution
With more readers consuming news online, Canberra agencies will rely less on traditional print and more on digital distribution networks, Google News, and targeted media platforms.
2. Integration with SEO
Press releases will not just tell stories—they’ll be optimized for search engines. Canberra businesses will benefit from releases that improve rankings, generate traffic, and keep brands visible long after the initial publication.
3. Personalized & Niche Media Outreach
Instead of mass distribution, agencies will focus on niche and specialized outlets—government, public sector, health, education, and local business—ensuring stories reach the right audience.
4. Multimedia Storytelling
Future press releases will move beyond text. Expect more video clips, infographics, and interactive content that can be shared across social media and digital newsrooms.
5. Data-Driven Impact
Canberra agencies will increasingly use analytics tools to measure exactly how many people read, engage, or act on a press release. This data will guide smarter strategies and prove ROI.
How to Choose the Right Press Release Agency in Canberra?
With so many agencies in Canberra offering PR and press release services, choosing the right one can feel overwhelming. The key is to look beyond flashy promises and focus on what truly matters for your business.
1. Check Industry Experience
Look for an agency that has worked with businesses in your field—whether it’s government, education, healthcare, or startups. Industry knowledge means they already understand your audience and know how to pitch stories effectively.
2. Review Their Portfolio
A strong agency will showcase case studies, published press releases, and client success stories. This proves they can deliver real results, not just talk about them.
3. Understand Their Media Connections
The best press release agencies have established relationships with Canberra’s journalists, editors, and digital outlets. Ask how they distribute press releases and which media networks they target.
4. Evaluate Pricing and Packages
Some agencies charge per project, while others work on monthly retainers. Make sure their pricing fits your budget, but don’t choose the cheapest option if it means sacrificing quality and credibility.
5. Look at Client Feedback
Read reviews and testimonials. A good agency will have a high retention rate and positive comments about communication, delivery speed, and measurable outcomes.
6. Ask About Customization
Avoid one-size-fits-all solutions. The right agency should tailor strategies to your business goals, whether you want quick media exposure, long-term reputation building, or SEO-focused press releases.
7. Test Communication Style
Your PR partner should be responsive, transparent, and easy to work with. If they don’t listen well during the first call, they might not represent your brand effectively later.
Frequently Asked Questions (FAQs)
A PR (Press Release) agency helps businesses manage how they are seen by the public. They write press releases, connect with media, handle reputation issues, and tell your story so people trust your brand.
Canberra is home to many government bodies, NGOs, and businesses. A local PR agency understands the city’s media and networks, which means they can get your news into the right outlets and connect you with decision-makers.
Costs vary depending on services and agency size. Small projects can start from around AUD 2,000–5,000, while larger campaigns or retainers may cost AUD 10,000+ per month. It’s best to ask for a custom quote based on your goals.
Most PR firms in Canberra work with government departments, education, healthcare, non-profits, tech companies, and professional services. Some also handle lifestyle, tourism, retail, and local small businesses.
Yes. Good PR can boost credibility, attract customers, improve search engine rankings, and even help with crisis management. When your business gets featured in trusted media, people are more likely to buy from you.
Advertising is paid promotion — like buying an ad in a newspaper. PR is earned coverage — like being written about in a news story. PR is often more trusted by the public because it feels unbiased.
Look for agencies with experience in your industry, proven results, good client reviews, and services that match your goals. Always ask for case studies to see how they helped past clients.
Results can take a few weeks to a few months, depending on the campaign. A press release may get coverage in days, while building long-term brand reputation takes consistent effort.
Yes. Many modern PR agencies in Canberra combine traditional media work with digital PR, online reputation management, SEO, and social media marketing to get the best visibility for clients.
A local Canberra agency knows the media, journalists, and networks in the region. They can get you local attention faster, while global firms are better for large international campaigns. Often, a mix of both works best.
