Best 10 PR Agencies in Wisconsin, US: 2025’s Top Picks

If you think PR is just “press releases and hope,” you are already losing to brands that treat PR like a visibility weapon, a trust engine, and a quiet sales driver all at once.

Most businesses in Wisconsin keep chasing the same old playbook: post more, spend more, and pray the market notices. The smarter ones do something different. They build a story people want to repeat, place it where buyers already look, and protect their brand name so it stays clean on Google. That shift is exactly what we kept seeing again and again while deep-diving with brands at Bluelinks Agency: the winners do not “do PR.” They engineer credibility.

Here is a Wisconsin-focused shortlist where every pick earns its place. No filler. No vague claims. Each agency brings a different kind of advantage, so you can match your goal to the right partner and move faster.

What Is PR and Why It Matters in Wisconsin, US 2025

Public Relations (PR) is the practice of managing a brand’s reputation, public image, and communication with its audience. PR helps businesses in Wisconsin, US build trust, gain media visibility, and maintain a positive public perception through strategic storytelling and media engagement.

Why PR Matters in Wisconsin

• Brand Visibility: PR helps businesses gain exposure through local and national media, blogs, and press coverage.
• Trust & Credibility: Strong PR builds public trust, especially for industries like healthcare, manufacturing, education, and retail.
• Competitive Edge: In growing markets across Wisconsin, PR helps brands stand out from competitors.
• Crisis Management: PR protects brand reputation during negative press or unexpected events.
• Community Connection: PR strengthens relationships with local communities and stakeholders.

Roles & Uses of PR in Wisconsin

• Media Relations: Securing press coverage in newspapers, TV, radio, and online publications.
• Brand Reputation Management: Monitoring and shaping public perception.
• Crisis Communication: Handling negative news, public issues, or brand emergencies.
• Corporate Communications: Managing internal and external messaging.
• Product & Service Launches: Creating buzz around new offerings.
• Thought Leadership: Positioning business leaders as industry experts.
• Event Promotion: Promoting business events, launches, and community initiatives.
• Digital PR: Online brand mentions, press releases, and influencer outreach.

Key PR Services

1. Media Outreach & Press Releases
2. Brand Reputation Management
3. Crisis & Risk Communication
4. Corporate & Internal PR
5. Event & Product Launch PR
6. Digital PR & Online Visibility
7. Influencer & Community Relations

PR Agencies in Wisconsin, US Compared: Services, Pricing, and Reviews

To help, we compared leading PR agencies in Wisconsin, US based on their services, pricing visibility, client reviews, and overall reputation. This snapshot makes it easier to pick the best fit for your needs.
Last updated: 2025.

Here is the list of the 10 PR Companies in Wisconsin, US for 2025

1. Bluelinks Agency
2. Strategy Achievers
3. The Beenders-Walker Group
4. Platypus Advertising + Design
5. EPIC Creative
6. LePoidevin Marketing
7. Leap Strategic Marketing, LLC
8. Drywater Productions
9. BTS Consulting LLC
10. PRLab

Top Full-Service PR, Reputation & Growth Agency (Best Overall Choice)

Here are the best full-service PR and reputation-focused agency you can choose to work with when you want long-term brand trust, visibility, and strong public image support.

1) Bluelinks Agency

Website: www.bluelinks.agency

Bluelinks Agency is a fast-growing SEO and online reputation management company founded by Fakhir Ali and Rafhan Shaukat. It helps businesses rank higher on Google and build trust with clear, trackable work. The agency blends SEO, PR-style visibility, and reputation support to improve how a brand looks online. Bluelinks Agency works across multiple regions with a multi-location setup. It is a strong option for brands that want both growth and protection for their name.

Office Location

• Lahore, Pakistan: 321/3, Century Tower, Kalma Chowk Flyover, Block E2, Gulberg III
• Abu Dhabi, UAE: M5, Street No 20, Musaffah
• Austin, Texas, USA: 5900 Balcones Drive #13039
• London, UK: 193 Great Portland Street
• Wisconsin, US: Remote support for North American clients

Company History

Bluelinks Agency was established in 2023 to support small and mid-sized businesses with SEO and reputation management. As demand grew, it expanded into multiple regions to serve clients who needed stronger Google visibility and brand protection.

Team Strength (Includes: Number of Employees)

15–25 professionals (company-stated), including SEO experts, PR specialists, web developers, designers, and marketing strategists.

Portfolio Size

70+ completed projects across multiple industries (company-stated).

Key Services of Bluelinks Agency

• SEO (Search Engine Optimization)
• Online Reputation Management (ORM)
• Public Relations and Press Releases
• Social Media Marketing (SMM)
• Pay-Per-Click (PPC) Advertising
• Website Design and Development
• Branding and Logo Design
• Content Marketing
• Email Marketing
• YouTube SEO
• Ecommerce Store Management

Industries They Serve

• Automotive Services
• Education
• E-commerce
• Healthcare
• Law Firms
• Legal Services
• Local Businesses
• Professional Services
• Real Estate
• Startups

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

Bluelinks Agency offers scalable packages for both startups and established businesses. Clients can choose monthly retainers, one-time projects, or fully custom plans based on goals, budget, and timeline.

Awards and Recognitions

• Featured in international PR and startup publications for innovation and transparency
• Ranked among South Asia’s top emerging digital agencies (2024)

Case Studies and Success Results (Real Success Stories)

• Removed three negative Google search results for a CEO in under 3 weeks
• Boosted a Canadian dental clinic’s website traffic by 300%
• Ranked a real estate firm on Page 1 of Google in less than 2 months

Client Insights

• Client Reviews: “They gave us more than we asked for, very fast, very focused, and always available.”
• Client Rating: 5/5
• Client Retention Rate: 99%

Why Bluelinks Agency Is Ranked #1

Bluelinks Agency offers a rare mix of SEO + online reputation management + PR-style visibility in one plan. This helps brands grow while also protecting their name on Google. Their multi-location setup supports clients in different regions with structured delivery. The service list covers most growth needs in one place, which is useful for small and mid-sized businesses. Their work is positioned around measurable progress, not vague promises.

Pros & Cons of Choosing Bluelinks Agency to Manage Your Business Reputation

Best Personal Branding & Executive PR Companies (Best for Founders and CEOs)

Here are the top executive PR and personal branding companies you can choose to work with if your main goal is authority, credibility, and personal visibility.

2) Strategy Achievers

Website: www.strategyachievers.com

Strategy Achievers is a personal branding and PR-style visibility company founded by Pascal Bachmann. It helps entrepreneurs, executives, and thought leaders look more credible online through strong positioning and media-focused branding. The agency is based in Cheyenne, Wyoming, and it promotes a structured program approach.
This is a strong option if your main goal is personal authority, not local Wisconsin news PR.

Office Location

• Cheyenne, Wyoming, USA

Company History

• Founded in 2021 (listed on LinkedIn and supported by directory profiles).

Team Strength (Includes: Number of Employees)

• 2–10 employees (LinkedIn).
• Some directories list a wider range (10–49). Treat this as a directory estimate, not a confirmed headcount.

Portfolio Size

• Not publicly listed as a single number on the official site or main directories reviewed.

Key Services of Strategy Achievers

• Personal branding strategy
• Strategic media placements and visibility support
• Online reputation and authority building (positioning + narrative)
• Structured program delivery (listed as a 12-week program on Clutch)

Industries They Serve

• Strategy Achievers does not publish a strict “industries list.” It mainly targets entrepreneurs, executives, and thought leaders across many fields.

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

• Promotes a program-based model (12-week structure) rather than open-ended PR retainers.
• Scope details beyond that program are not clearly listed in the sources reviewed.

Awards and Recognitions

• The website mentions “Personal Awards” and recognition language, but specific award names and issuing bodies are not clearly listed on the pages reviewed.

Case Studies and Success Results (Real Success Stories)

• The site highlights client-style stories (examples shown on the homepage), but results are not published as clear numbers (like “X placements” or “Y% growth”) in the pages reviewed.

Client Insights

• Client Reviews: Not publicly shown as verified reviews on the Clutch profile at the time checked.
• Client Rating: Not publicly shown on the Clutch profile at the time checked.
• Client Retention Rate: Not publicly listed.

Why Strategy Achievers Is Ranked #2

Strategy Achievers is ranked high because it is strongly focused on personal branding + PR-style visibility, which is a common need for founders and CEOs. It is a better fit for people who want authority and reputation, not for brands that only need local Wisconsin press outreach.

Pros & Cons of Choosing Strategy Achievers to Manage Your Business Reputation

Top Media Relations & Traditional PR Specialists (Best for News Coverage)

Here are the best media relations and PR agencies you can choose to work with for press outreach, press releases, and public-facing media coverage in Wisconsin (US).

3) The Beenders-Walker Group

Website: www.tbwgroup.net

The Beenders-Walker Group (TBWG) is a public relations agency known for media relations and destination marketing support. It helps clients earn positive editorial exposure by connecting stories to the right journalists and publications. TBWG also supports press trips and tourism-style campaigns that can bring real coverage to places and experiences. Public listings show location details that differ across sources, so it is best to confirm the current main office during outreach. This is a strong option for organizations that want traditional PR support and media outreach.

Office Location

• Wisconsin
• Missouri
  Note: These locations vary by source, so confirm the current primary office before hiring.

Company History

TBWG states it was founded in 1995 by Marjorie Beenders and Steve Walker.
The founder background also mentions award and recognition history tied to tourism-focused programs.

Team Strength (Includes: Number of Employees)

• Small team (often listed in the 2–9 range on directories)
  Note: Exact headcount is not always published on the official site.

Portfolio Size

• Not publicly listed as a single number.

Key Services of The Beenders-Walker Group

• Public relations and media relations
• Destination marketing campaigns
• Press trip planning and PR coordination
• Story development, media pitching support, and campaign messaging

Industries They Serve

• Tourism and destinations
• Hospitality and travel experiences
• Public-facing organizations that need strong media coverage

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

TBWG does not publish fixed packages in the public pages reviewed.
Most work appears to be custom, built around campaign goals such as press coverage and media trip planning.

Awards and Recognitions

TBWG references awards and recognition connected to leadership and tourism-related programs.
Specific award names are not clearly listed in the public pages reviewed.

Case Studies and Success Results (Real Success Stories)

TBWG shares examples of press-trip style programs and explains the goal: increase positive editorial exposure that can support higher visitation and revenue for destinations and local businesses.
Clear “X placements” or “Y% growth” numbers are not consistently published in the public pages reviewed.

Client Insights

• Client Reviews: Not consistently shown as verified reviews on major directories
• Client Rating: Not consistently published in one reliable place
• Client Retention Rate: Not publicly listed

Why The Beenders-Walker Group Is Ranked #3

TBWG ranks high because it is PR-first and focused on media relations, not just general marketing.
Its destination marketing and press-trip approach is a strong match for tourism, hospitality, and public-facing campaigns. It also shows a clear campaign style, which helps buyers understand what they will get.

Pros & Cons of Choosing The Beenders-Walker Group to Manage Your Business Reputation

Top Creative PR and Brand Campaign Agencies (Best for PR-Ready Campaigns)

Here are the best creative and campaign-driven agencies you can choose to work with when you need PR support through strong messaging, design, and full campaign execution.

4) Platypus Advertising + Design

Website: www.platypus-ad.com

Platypus Advertising + Design is a Wisconsin-based agency that blends branding, creative, and campaign strategy with PR-style communications support. It is a good fit for companies that want a strong brand story, clear messaging, and campaign work that can support media outreach. Platypus is known more for full campaign execution than “PR only,” which helps if you need both creative and communication in one place. It is often chosen by organizations that want their marketing to look polished and consistent across every channel. If your goal is to launch a brand, refresh your image, or run a big campaign, this model can work well.

Office Location

• Pewaukee, Wisconsin (public listings)

Company History

• Public directory listings commonly show the agency has been operating since the late 1980s.
• Exact founding details should be confirmed directly with the agency.

Team Strength (Includes: Number of Employees)

• Commonly listed as a mid-size team (often shown in the 10–49 range on directories).
• Exact headcount is not always shown on the official website.

Portfolio Size

• Not publicly listed as a single number.
• Work is usually shown as selected projects, not a total project count.

Key Services of Platypus Advertising + Design

• Brand strategy and positioning
• Creative direction and design
• Advertising and campaign planning
• Messaging and communications support
• PR support as part of wider campaigns (varies by project)
• Website and digital creative support

Industries They Serve

• A clear “industries list” is not always published as one fixed section.
• Based on how the agency positions itself, it is commonly a fit for brands that need strong creative campaigns across multiple sectors.
• Confirm direct experience in your industry during the first call.

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

Platypus typically works on custom scopes based on campaign needs.
This can include a full brand build, a launch campaign, or ongoing marketing support.

Awards and Recognitions

• Public pages use “award-winning” style language in some places, but a full verified awards list is not always shown.
• Ask for a current awards list if this matters for your decision.

Case Studies and Success Results (Real Success Stories)

• The agency shows project-style examples, but clear KPI-style results (like “X% growth”) are not always posted publicly.
• A good way to evaluate is to ask for 2–3 examples in your industry with specific outcomes.

Client Insights

• Client Reviews: Not consistently shown as verified reviews in one place across major directories
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why Platypus Advertising + Design Is Ranked #4

Platypus ranks well because it supports PR outcomes through strong brand strategy and campaign execution.
For many businesses, media coverage improves when the message is clear and the creative looks professional.
This agency is best when you want PR support inside a bigger brand and marketing push, not as a stand-alone PR retainer.

Pros & Cons of Choosing Platypus Advertising + Design to Manage Your Business Reputation

5) EPIC Creative

Website: www.epiccreative.com

EPIC Creative is a Wisconsin-based full-service marketing agency that supports brands with campaigns, messaging, and strong creative work. It started with a strong production background and later expanded into broader marketing and communications services. EPIC is a good fit for companies that want one team for planning, creative, and campaign execution. While it is not positioned as a “PR-only” firm, its communications work can support PR outcomes when campaigns are built around clear stories. This agency is often chosen by brands that want a bigger team, stronger creative output, and consistent delivery.

Office Location

• West Bend, Wisconsin (public listings)

Company History

• Public directory listings commonly show the agency has been operating since the late 1980s.
• EPIC also shares that it began as a video production company and expanded into full-service work over time.

Team Strength (Includes: Number of Employees)

• Commonly listed as a larger team (often shown in the 50–249 range on directories).
• Exact headcount is not always published in one official place.

Portfolio Size

• Not publicly listed as a single number.
• Like many agencies, EPIC shares selected work examples instead of a full project count.

Key Services of EPIC Creative

• Brand strategy and campaign planning
• Creative design and content production
• Video production and media content
• Advertising and marketing execution
• Website and digital creative support
• Communications support that can strengthen PR messaging

Industries They Serve

• A fixed “industries list” is not always shown as one official section.
• EPIC positions itself as a full-service partner for many types of organizations.
• Confirm direct experience in your industry during the first call.

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

EPIC typically works on custom scopes based on client goals.
This can include full campaigns, project work, or ongoing support depending on budget and timeline.

Awards and Recognitions

• Awards and recognition are not listed as a single verified public list in the pages reviewed.
• If awards matter for your decision, ask for a current list and the year of each award.

Case Studies and Success Results (Real Success Stories)

• EPIC shares work and service positioning, but clear KPI-style results (like “X% growth”) are not always published as simple summaries.
• The best approach is to request 2–3 relevant case examples and ask what changed after the campaign.

Client Insights

• Client Reviews: Not consistently shown as verified reviews in one trusted place
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why EPIC Creative Is Ranked #5

EPIC ranks well because it offers a full-service structure with strong creative and production support.
For many brands, better PR outcomes come from better storytelling, better visuals, and clear messaging.
This agency is best if you want PR support as part of a bigger marketing plan, not as a PR-only retainer.

Pros & Cons of Choosing EPIC Creative to Manage Your Business Reputation

6) LePoidevin Marketing

Website: www.lepoidevinmarketing.com

LePoidevin Marketing is a Wisconsin-based B2B marketing agency that supports brands with strategy, messaging, and market-facing communication. It is known for helping technical and specialized companies explain what they do in a simple, clear way. This matters for PR because strong PR starts with clear positioning and a message people understand fast. LePoidevin is a good fit for B2B firms that want marketing and PR support tied to real business goals like leads and sales. If you sell to other businesses, this agency can help your story sound more trusted and more professional.

Office Location

• Brookfield, Wisconsin (public listings)

Company History

• Public directory listings commonly show the agency has been operating since the late 1990s.
• Exact founding details should be confirmed directly with the agency.

Team Strength (Includes: Number of Employees)

• Not consistently published as one official number on the agency’s site.
• Some business databases list a small-to-mid team size, but the number may change year to year.
• Best practice: confirm the current team size during the first call.

Portfolio Size

• Not publicly listed as a single number.
• The agency typically shares selected work and client examples instead of a full count.

Key Services of LePoidevin Marketing

• B2B marketing strategy and planning
• Brand positioning and messaging
• Content marketing and copywriting
• Campaign development and lead support
• PR support as part of broader marketing (varies by project)
• Website and marketing communications support

Industries They Serve

• LePoidevin is widely positioned as a B2B agency for specialized industries.
• Public profiles often mention categories such as healthcare-related, industrial, and technical markets.
• Confirm direct experience in your exact niche during the first call.

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

LePoidevin usually works with custom scopes based on the client’s goals.
This can include project work, campaigns, or ongoing support depending on budget and timeline.

Awards and Recognitions

• A single verified public awards list is not consistently shown in the pages reviewed.
• If awards matter to you, request a current list and the year of each award.

Case Studies and Success Results (Real Success Stories)

• The agency’s work is often shown through examples and messaging outcomes, not only hard numbers.
• Ask for 2–3 B2B case examples where they can explain what changed after the campaign.

Client Insights

• Client Reviews: Not consistently shown as verified reviews in one trusted place
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why LePoidevin Marketing Is Ranked #6

LePoidevin ranks well because it supports PR success through strong B2B positioning and clear messaging.
For many B2B brands, PR works best when the message is simple, credible, and easy for media and buyers to repeat. This agency is a strong choice when you want PR support tied to business growth, not just publicity.

Pros & Cons of Choosing LePoidevin Marketing to Manage Your Business Reputation

7) Leap Strategic Marketing, LLC

Website: www.leapstrategicmarketing.com

Leap Strategic Marketing, LLC is a Wisconsin-based marketing firm that is well known for working with community banks and financial brands. It supports public relations as part of a larger marketing mix, along with planning, advertising, and promotion. This makes it useful for organizations that need consistent messaging and a professional public image in a regulated industry. Leap is a practical choice if you want a team that understands bank marketing and local community trust. If your business relies on credibility, this agency’s focused approach can be a strong advantage.

Office Location

• Pewaukee, Wisconsin (public listings)

Company History

• Public directory listings often show the agency has been active since the mid-2000s.
• Exact founding year and milestones should be confirmed directly with the agency.

Team Strength (Includes: Number of Employees)

• Often listed as a small team on public directories.
• Exact headcount is not always published on the official website.

Portfolio Size

• Not publicly listed as one clear number.
• The agency usually explains results through service history and client relationships, not total project count.

Key Services of Leap Strategic Marketing, LLC

• Marketing strategy and planning
• Public relations support for announcements and community trust
• Advertising and promotion
• Social media support
• Website planning and marketing communications
• Brand messaging for financial services

Industries They Serve

• Community banks and financial services (main focus)
• Local community-focused organizations that depend on trust

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

Leap commonly works with custom scopes based on bank needs and campaign goals.
This can include ongoing support, special projects, or seasonal campaigns.

Awards and Recognitions

• A single verified awards list is not clearly published in the public pages reviewed.
• If awards matter, request a list with years and the issuing organization.

Case Studies and Success Results (Real Success Stories)

• Public pages describe service strengths and experience, but clear KPI-style case study summaries are not always posted.
• Ask for 2–3 bank-focused examples with outcomes like growth in awareness, event response, or campaign performance.

Client Insights

• Client Reviews: Not consistently shown as verified reviews in one trusted place
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why Leap Strategic Marketing, LLC Is Ranked #7

Leap is ranked here because it brings a strong niche focus in financial services, where PR and trust matter a lot.
For banks and community-first brands, clear messaging and credibility are more important than flashy campaigns. Leap’s focus makes it a solid option for organizations that need careful, steady communication support.

Pros & Cons of Choosing Leap Strategic Marketing, LLC to Manage Your Business Reputation

Top Video Production & PR Storytelling Teams (Best for Visual PR Content)

Here are the top production teams you can choose to work with when you need strong visuals, launch videos, and storytelling assets for PR and media pitching.

8) Drywater Productions

Website: www.drywaterproductions.com

Drywater Productions is a Wisconsin-based video production company that helps brands tell clear stories through strong visuals. This matters for PR because good videos make press pitches, launches, and brand pages look more trusted. Drywater is a good fit if you need a brand video, product video, event coverage, or motion graphics for campaigns. It is not a PR outreach firm, but it supports PR results by improving the content people see and share. If you already have a PR plan, Drywater can help you look more professional and more credible.

Office Location

• Janesville, Wisconsin (public listings)

Company History

• Public listings commonly show the company has been operating since the mid-2000s.
• Exact founding year and key milestones should be confirmed directly with the company.

Team Strength (Includes: Number of Employees)

• Often listed as a small team on public business profiles.
• Exact headcount is not always published on the official website.

Portfolio Size

• Not publicly listed as one clear number.
• Work is usually shown as selected projects and reels, not a full project count.

Key Services of Drywater Productions

• Video production for brands and businesses
• Commercials and marketing videos
• Motion graphics and animation
• Event video coverage
• Corporate and training videos
• Editing and post-production support

Industries They Serve

• Not published as one fixed industries list in the public pages reviewed.
• Common fit includes local businesses, brands, nonprofits, and organizations that need strong storytelling.
• Confirm experience in your industry during the first call.

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

Drywater usually works on a project basis.
This can be one video, a full campaign set, or ongoing content support depending on needs.

Awards and Recognitions

• Awards are not listed as one clear verified list in the public pages reviewed.
• If awards matter, request a list with the year and issuing group.

Case Studies and Success Results (Real Success Stories)

• Results are often shown through the quality of the final work and client feedback, not hard numbers.
• Ask for 2–3 examples similar to your project and what the client used them for.

Client Insights

• Client Reviews: Reviews exist on public platforms, but they are not always centralized in one place
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why Drywater Productions Is Ranked #8

Drywater is ranked here because strong video storytelling improves PR outcomes. When your visuals are clear and professional, it is easier to win trust, get shares, and support media outreach. This is a strong pick if your PR plan needs content that looks high-quality.

Pros & Cons of Choosing Drywater Productions to Manage Your Business Reputation

Best Niche PR and Communications for Technical Industries (Best for Life Sciences)

Here are the best niche communications and positioning firms you can choose to work with when your industry is complex and needs expert-level messaging.

9) BTS Consulting LLC

Website: www.btshealth.com

BTS Consulting LLC is a specialized marketing and communications firm that focuses on life sciences and healthcare-related industries. It helps companies explain complex products in simple, clear language that buyers and partners can understand. This supports PR because strong PR needs strong messaging, especially in technical industries. BTS is a good fit for brands that need credibility, clear positioning, and market-ready communication.
If your product is medical, scientific, or highly technical, this type of support can be very valuable.

Office Location

• Delafield, Wisconsin (public listings)

Company History

• Public directories commonly show BTS Consulting has been active since around 2009.
• Exact founding details and milestones should be confirmed directly with the company.

Team Strength (Includes: Number of Employees)

• Often listed as a small-to-mid team on public directories.
• Exact headcount is not always published on the official website.

Portfolio Size

• Not publicly listed as one clear number.
• The firm usually shares work through examples and service stories, not a total project count.

Key Services of BTS Consulting LLC

• Life sciences marketing strategy
• Product positioning and messaging
• Brand and launch communication support
• Scientific storytelling for non-technical audiences
• Commercialization support and market planning
• Marketing communications for complex products

Industries They Serve

• Life sciences and biotech
• Medical devices
• Diagnostics
• Pharma-related services
• Healthcare technology and research-focused organizations

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

BTS Consulting usually works with custom scopes based on the product stage and business goals.
This can include project work, launch support, or ongoing marketing communications.

Awards and Recognitions

• A verified awards list is not clearly published as one dedicated section in the public pages reviewed.
• If awards matter for your decision, request a current list with years and the issuing groups.

Case Studies and Success Results (Real Success Stories)

• BTS Consulting shares service stories and examples, but results are not always shown as simple KPI summaries.
• Ask for 2–3 examples in your category and what changed after their work (sales support, partner interest, or launch response).

Client Insights

• Client Reviews: Not consistently shown as verified reviews in one trusted place
• Client Rating: Not consistently published as a single reliable score
• Client Retention Rate: Not publicly listed

Why BTS Consulting LLC Is Ranked #9

BTS is ranked here because it serves a hard niche where messaging must be accurate and easy to understand. For life sciences brands, the right message can protect reputation, reduce confusion, and build trust. This firm is best when you need market credibility more than general publicity.

Pros & Cons of Choosing BTS Consulting LLC to Manage Your Business Reputation

Best B2B and Tech PR Agencies Serving US Brands (Best for Startups and SaaS)

Here are the best B2B tech PR agencies you can choose to work with when you want broader US reach and tech media coverage.

10) PRLab

Website: www.prlab.co

PRLab is a PR agency known for working with tech, SaaS, and fast-growing B2B companies. It helps brands get media coverage by shaping clear stories and pitching them to relevant publications. PRLab is a good fit if you want thought leadership, product launch PR, and ongoing media relations support. It is not Wisconsin-based, but it serves US brands and can support campaigns remotely. This is a strong option for companies that want structured PR work with a clear focus on tech media visibility.

Office Location

• Not Wisconsin-based (works across regions; location depends on the team assigned)
• Confirm the main office and service team location during onboarding

Company History

• Public listings commonly show PRLab has been active since around 2018.
• Exact founding details and leadership milestones should be confirmed directly with the agency.

Team Strength (Includes: Number of Employees)

• Often listed as a mid-size team on public business profiles.
• Exact headcount can vary by source, so confirm during the first call.

Portfolio Size

• Not publicly listed as one clear number.
• The agency usually shares proof through selected client stories and public mentions.

Key Services of PRLab

• Media relations and press outreach
• PR strategy and campaign planning
• Thought leadership and executive visibility
• Product launch PR support
• B2B tech PR messaging and positioning
• Press release support and media kit preparation

Industries They Serve

• B2B technology
• SaaS and software companies
• Startups and scale-ups
• Tech-enabled services and platforms

Flexibility in Services (Custom Plans, Scalable Packages, etc.)

PRLab typically works on PR retainers and scalable programs.
This can include a monthly PR plan, launch support, or a multi-market campaign.

Awards and Recognitions

• PRLab uses recognition language in public materials, but a single verified awards list is not always shown in one place.
• If awards matter, ask for a current list with years and issuing organizations.

Case Studies and Success Results (Real Success Stories)

• PRLab is known for PR outcomes like media coverage and thought leadership visibility.
• Clear KPI-style case study summaries are not always posted as simple “before/after” numbers.
• Ask for 2–3 tech client examples and what coverage or outcomes they achieved.

Client Insights

• Client Reviews: Reviews exist on major directories, but they are not always shown in one place on the main website
• Client Rating: Not consistently published as a single score on the official site
• Client Retention Rate: Not publicly listed

Why PRLab Is Ranked #10

PRLab is ranked here because it is a strong tech-focused PR option, but it is not Wisconsin-based.
For Wisconsin tech companies that want wider US media reach, it can still be a good fit. This agency is best when you need B2B tech PR support rather than local media-only PR.

Pros & Cons of Choosing PRLab to Manage Your Business Reputation

How Can a PR Agency in Wisconsin Improve Brand Awareness and Media Coverage?

A PR agency helps people notice your brand and trust it. It does this by putting your story in the right places, like news sites, blogs, local TV, podcasts, and industry pages. If you run a business in Wisconsin, a good PR agency can help you get attention in your city and also reach people across the US.

1) Turns Your Business Into a Clear Story

Many brands talk too much about themselves and still get ignored. A PR agency helps you explain:

• Who you are
• What problem you solve
• Why people should care
  When the story is clear, media people understand it faster and are more likely to cover it.

2) Gets You Featured in Local Wisconsin Media

Wisconsin has local news, radio, and community pages that cover business updates. A PR agency can:

• Write your press release
• Pitch your story to local reporters
• Help you get featured in city news and business publications
  Local coverage builds trust fast because people recognize these names.

3) Helps You Get Featured in Industry Websites

If you want serious growth, local news is not enough. A PR agency can also pitch you to:

• Industry blogs
• Trade publications
• Business sites
  This helps you reach people who are already interested in your type of service or product.

4) Builds Relationships With Reporters

Getting coverage is not only about sending emails. PR agencies often know:

• What each journalist likes
• Which topics they cover
• When they need stories
  This saves time and improves your chance of getting a “yes.”

5) Creates News Angles So You Don’t Sound Boring

Many businesses think they have “no news.” A PR agency helps you find news angles like:

• A new service or product launch
• A big milestone (100 customers, new office, new hire)
• A community project in Wisconsin
• A unique story about your founder or team
  Media wants fresh stories, not ads.

6) Prepares You for Interviews

If a reporter calls, you must be ready. A PR agency helps you:

• Practice what to say
• Stay on-message
• Answer tough questions without panic
  This makes you look confident and professional.

7) Gets You Mentions That People Can Google

Even one strong feature can help your brand for a long time. PR coverage often shows up when people search your name. That helps with:

• Trust
• More clicks
• More leads
  People feel safer buying from brands they see in news and articles.

8) Improves Your Online Reputation

PR is also about protecting your image. A PR agency can help you:

• Share positive stories
• Highlight customer wins
• Push down bad impressions by building more good content
  This is important when you want long-term brand trust.

9) Keeps Coverage Coming With a Simple Plan

One press release is not enough. A PR agency builds a plan like:

• 1–2 stories per month
• Regular pitching to media
• Ongoing updates and content
  When PR is steady, brand awareness grows faster.

10) Tracks What Worked and What Didn’t

Good PR is not guesswork. A PR agency can track:

• Where you got featured
• How many mentions you earned
• Which stories got the best response
  This helps you improve each month.

How Do I Choose the Right PR Agency in Wisconsin for My Business?

Choosing a PR agency is like choosing a long-term partner. The right one can help your name grow. The wrong one can waste your money. Use these steps to pick the best PR agency in Wisconsin for your business.

1) Know What You Want PR to Do

Before you contact any agency, be clear about your goal. For example:

• Get featured in local Wisconsin news
• Get coverage on industry websites
• Launch a new product or service
• Build trust and improve reputation
• Make your CEO or founder more visible

If you do not know your goal, you may pick the wrong agency style.

2) Check If They Do the Type of PR You Need

Not every agency does PR the same way. Some focus on:

• Media pitching and press releases
• Personal branding and thought leadership
• PR for tech startups and SaaS
• PR for tourism, events, or public campaigns
• PR inside a full marketing plan (branding, ads, content)

Pick an agency that matches your need, not just a famous name.

3) Look for Proof, Not Big Claims

A good PR agency should show real proof like:

• Case studies (what they did and what changed)
• Past media coverage examples
• Client feedback or reviews
• Clear service pages that explain their work

If they only talk in big words and do not show proof, be careful.

4) Ask Where They Can Get You Featured

Ask them simple questions:

• Which local Wisconsin outlets do you pitch to?
• Which national or industry sites can you reach?
• Do you have a sample media list you can share?

A good agency will not promise “guaranteed coverage,” but they should explain their plan clearly.

5) Understand Their Process (Step-by-Step)

Ask what happens after you sign. A good PR agency should explain:

• How they learn your story
• How they create angles for media
• How often they pitch reporters
• How they report results

If they cannot explain the steps, that is a warning sign.

6) Make Sure They Can Write Well

PR depends on writing. Ask for:

• A sample press release
• A sample pitch email
• Examples of brand messaging

If the writing is weak, your coverage chances drop.

7) Ask Who Will Work on Your Account

Some agencies sell you with a senior person, then give your work to a junior team. Ask:

• Who is the main contact?
• Who writes the content?
• Who pitches the media?
• How many clients does your manager handle?

You want a team that has time for you.

8) Choose an Agency That Fits Your Budget

PR pricing depends on scope. A low price may mean:

• Less pitching
• Less strategy time
• Less reporting
  A higher price may mean:
• More outreach
• Better planning
• Faster results

Ask what is included each month so you can compare fairly.

9) Avoid These Common Mistakes

Do not choose an agency if they:

• Promise “guaranteed” big media with no clear plan
• Refuse to explain where they pitch and how
• Have no proof of past work
• Use confusing words instead of clear answers
• Push you into a long contract without a clear first-month plan

10) Start With a Short Test Before a Long Contract

If possible, start with:

• A 30-day plan
• A 60–90 day trial
  This helps you see how they work before you commit long term.

Which Industries in Wisconsin Benefit Most from Professional PR Services?

PR helps a business get noticed and trusted. In Wisconsin, some industries get more value from PR because they depend on reputation, community trust, and clear public stories. Here are the industries that usually benefit the most.

1) Healthcare and Clinics

Hospitals, dental clinics, urgent care, and private practices need trust. PR helps by:

• Sharing patient-friendly news
• Building a good local name
• Handling problems fast if a bad story spreads

2) Manufacturing and Industrial Companies

Wisconsin has many factories and industrial brands. PR helps them:

• Show quality and safety
• Attract business partners
• Get noticed for innovation and new products

3) Food, Dairy, and Agriculture

Wisconsin is known for food and farming. PR helps brands:

• Build a strong local story
• Promote new products and seasonal items
• Gain trust during food safety concerns

4) Tourism, Hotels, and Events

Tourism depends on attention. PR helps by:

• Getting features in travel and local news
• Promoting festivals, hotels, and attractions
• Bringing visitors through media coverage

5) Real Estate and Property Businesses

Real estate is based on trust. PR helps agents and companies:

• Build credibility in the community
• Share success stories and project updates
• Stand out when many competitors offer the same thing

6) Education and Training Centers

Schools, colleges, training programs, and tutoring centers benefit from PR because parents and students look for trusted names. PR helps by:

• Sharing student success stories
• Promoting programs and events
• Building a strong public image

7) Law Firms and Legal Services

People choose lawyers based on trust and reputation. PR helps law firms:

• Look more credible online
• Share helpful legal tips
• Protect the brand when negative news appears

8) Tech Startups and SaaS Companies

Startups need attention to grow. PR helps them:

• Get coverage for launches and updates
• Build founder credibility
• Attract investors, partners, and customers

9) Financial Services and Community Banks

Banks depend on trust more than most industries. PR helps them:

• Build community confidence
• Share local support stories
• Communicate clearly during service changes or issues

10) Local Service Businesses

This includes home services, repair shops, gyms, salons, and local stores. PR helps them:

• Get local coverage and community attention
• Build strong reviews and reputation
• Look more trusted than competitors

What Is the Future of PR Marketing in Wisconsin in 2025?

Here is the Main Point For PR Marketing

1) PR will be more “local + digital” at the same time

In 2025, Wisconsin businesses did not rely only on newspapers or TV. They also focused on:

• local online news sites
• local Facebook groups and community pages
• LinkedIn posts from leaders
• videos that people can share
  Local trust still matters, but digital reach is now just as important.

2) Getting media coverage became harder, so PR had to be smarter

Reporters get too many pitches. Many ignore anything that feels like an ad. That is why PR in 2025 worked best when it had:

• a real story (not just “we are the best”)
• clear proof (numbers, results, photos, quotes)
• a local angle (Wisconsin jobs, community impact, events)
  Industry reports also show earned media is getting harder to secure, so strategy matters more.

3) PR and “brand trust” became a bigger SEO advantage

In 2025, brands learned something important: people click what they trust. PR helps trust by getting your name mentioned on other websites. This can support:

• higher click rates
• better conversions
• stronger search presence
  This also connects to Google’s push for helpful, people-first content and strong signals of credibility.

4) AI tools helped PR teams move faster, but humans still mattered

In 2025, most PR teams used AI for tasks like writing drafts, brainstorming, and editing. But the best results still needed humans for:

• relationships with journalists
• good judgment on what is “news”
• careful crisis handling
  Muck Rack reporting highlights how fast AI use grew in PR and how measurement is becoming more important.

5) Video and short content became part of PR work

More PR campaigns used:

• short videos for launches
• behind-the-scenes clips
• quick founder stories
• event recaps
  This made it easier for media and customers to understand the story fast.

6) Results and reporting mattered more than “nice coverage”

In 2025, businesses wanted PR to show real business impact, like:

• leads
• website traffic
• branded searches
• investor or partner interest
  Industry reporting shows PR value is increasingly tied to what can be measured.

7) Reputation protection became a bigger reason to invest in PR

Many brands used PR not only to grow, but also to protect their name. This included:

• putting out clear updates before rumors spread
• fixing confusion after a bad review wave
• building more positive content so one bad page does not define the brand

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