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Link equity is the value and trust that a web page passes to another page through a link, helping pages rank higher in search results.
Link bait is content made to grab attention so that many other websites want to link to it.
A link is a clickable part of a page that takes you to another page, file, or place and helps people and search engines move around the web.
Header tags are HTML labels that show search engines and readers which parts of a page are main titles and which parts are subheadings.
An H1 tag is the main title of a web page that helps visitors and search engines quickly understand what the page is about.
A guestographic is an infographic you create and share on other websites to earn backlinks, grow traffic, and build your brand.
Guest blogging is when you write an article for someone else’s website to share your ideas, reach new readers, and earn trusted links back to your own site.
Grey hat SEO uses risky search tricks that are not clearly allowed or banned, to grow traffic faster, but it can cause penalties or loss of rankings.
Googlebot is Googles web crawler that visits websites, reads their pages, and sends this information back so Google Search can show those pages to people.
Google Webmaster Tools was Googles free tool that helped website owners see and fix search and indexing problems on their sites.
