Social Media Glossary: 59 Key Terms to Know
Ready to become a social media pro? Learn the essential terms with our ultimate glossary to boost your social media knowledge!
What Is Social Media Management?
Social media management involves handling your brand’s presence on platforms like Facebook, Instagram, and Twitter. It includes creating, posting, analyzing content, and engaging with your audience to build a strong online presence.
What Is Social Media Marketing?
Social media marketing uses platforms like Facebook and Instagram to promote your business. It’s more than just posting; it’s about strategic engagement and reaching your audience effectively.
What Is B2B Social Media Marketing?
B2B social media marketing involves using social platforms to promote products or services from one business to another. It focuses on building relationships, generating leads, and enhancing brand awareness within the business community.
What Is B2C Social Media Marketing?
B2C social media marketing involves promoting your business directly to consumers on platforms with large, relevant audiences. It’s key for increasing brand visibility and driving sales.
What Is TrueView?
TrueView is a YouTube ad format that lets users skip ads after 5 seconds. It offers advertisers a cost-effective way to engage users by only paying when viewers choose to watch the ad in full or interact with it.
What Is Facebook Canvas?
Facebook Canvas is a full-screen mobile ad format that allows you to create immersive, interactive experiences for users. It’s a powerful tool for engaging potential customers and showcasing your brand.