Content Marketing Terms and Glossary
New to content marketing? This glossary covers 37 essential terms—from adaptive content to user engagement—so you can understand the language and strategies that drive successful campaigns in 2025.
What Is an Infographic?
An infographic is a visual tool that presents information clearly and engagingly using graphics, text, and data. It’s perfect for helping visual learners absorb content quickly.
What Is Evergreen Content?
Evergreen content is timeless content that stays relevant and useful long after it’s published. It keeps bringing traffic, leads, and value over time without needing frequent updates.
What Is a Gifographic?
A gifographic is a type of infographic that uses animated GIFs to present information in a more dynamic and engaging way. It combines visuals and motion to keep users interested and make data easier to understand.