Digital Marketing Glossary
Understanding digital marketing terms can help businesses and marketers navigate the online world effectively. Here is a simple glossary of key digital marketing terms:
What Is Inbound Marketing?
Inbound marketing is a strategy focused on attracting customers by offering valuable content tailored to their needs and interests—instead of interrupting them like traditional ads. It includes methods like SEO, email campaigns, and content marketing to naturally draw people in.
What Is Digital Marketing?
Digital marketing is the promotion of products or services through online channels like search engines, social media, email, and paid ads. It’s a smart, cost-effective way to reach and engage your audience.
What Is Brand Equity?
Brand equity is the value your brand gains from customer perception, trust, and recognition. Strong brand equity makes your products more memorable, reliable, and preferred—boosting overall brand value.
What Is Internet Marketing?
Internet marketing is the use of online platforms—like websites, social media, and search engines—to promote a brand, product, or service to digital audiences.
What Is AI Bias?
AI bias occurs when machine learning algorithms produce unfair or inaccurate results. It’s important to understand the types of bias and how to address them.
What Is Account-Based Marketing?
Account-based marketing (ABM) focuses on targeting specific high-value accounts, offering a personalized approach that drives higher ROI compared to other strategies.