SMB Digital Growth in 2025: A Bluelinks Agency Executive Summary
At Bluelinks Agency, we empower SMBs with targeted digital marketing that drives growth. Our data-driven strategies help your business stand out online, attract quality traffic, and convert leads into loyal customers. Partner with us to unlock your digital potential.
Small Business Marketing Consultant: What to Know Before Hiring
A small business marketing consultant helps you create and run smart marketing strategies to grow your brand. If you’re unsure where to start with marketing, hiring a consultant can bring expert guidance and better results.
What is Digital Advertising for SMBs?
5 Types of Digital Advertising for SMBs
Advertising online provides an excellent opportunity to reach people interested in your products or services. To help you target the right audience, here are five types of digital advertising SMBs can utilize:
Social Media Advertising
Platforms like Facebook and Twitter allow SMBs to run targeted ads. You can set a daily budget and track performance to optimize results.
Pay-Per-Click (PPC) Advertising
With PPC on Google Ads, SMBs target a broad audience by bidding on specific keywords. You pay only when someone clicks your ad, making it cost-effective.
Programmatic Advertising
Programmatic ads automate the buying process using AI, optimizing bids for relevant audiences over time.
Google Local Service Ads
Service-based SMBs can use Google Local Services ads, paying per lead. These ads show your business info to local searchers looking for services like yours.
Geofencing Advertising
Geofencing lets SMBs target people in specific locations. You can create a virtual fence around your business to attract nearby customers.