Digital Advertising Glossary: Key Terms to Know in 2025
Audience targeting, click-through rate, call to action—digital advertising is full of terms that can be hard to keep track of. Stay updated with essential digital advertising terminology to navigate the industry with ease.
What Is Competitor Geofencing Advertising?
Competitor geofencing advertising targets potential customers near your competitors’ locations, encouraging them to visit your store instead. It’s a smart way to attract customers who weren’t planning to visit.
What Is Display Advertising?
Display advertising is a paid marketing strategy that uses visuals (like images and videos) to promote your brand online. It’s a popular way to reach and engage audiences across websites and platforms.
What Is Programmatic Marketing?
Programmatic marketing automates the process of buying and placing digital ads, allowing you to efficiently target the right audience and optimize your marketing budget for better results.
What Is Digital Advertising?
Digital advertising is a powerful way for businesses to reach their audience online, with companies globally spending over $250 billion annually. The high return on investment (ROI) keeps this number growing as businesses continue to leverage digital ads.
What Is OTT Advertising?
OTT (Over-the-Top) advertising involves delivering ads directly to viewers through streaming services, bypassing traditional TV methods. It’s a growing channel for reaching targeted audiences as more people cut the cable cord.
What Is Ad Tech?
Ad tech refers to the tools and platforms used to streamline and manage digital advertising campaigns, making it easier to optimize ads and boost sales.