Cookies Policy (Bluelinks Agency)

Last updated: December 26, 2025

This Cookies Policy explains what cookies are, which cookies are used on https://www.bluelinks.agency/ (“Website”), and how you can control them.

If you do not accept non-essential cookies, you can still use most parts of the Website. However, some marketing features and measurement may be limited.

1) What are cookies?

Cookies are small text files stored on your device (computer, phone, tablet) when you visit a website. Cookies help websites work properly, remember preferences, measure traffic, and support advertising.

Cookies can be:

  • Session cookies (deleted when you close your browser), or

  • Persistent cookies (stored for a set period or until you delete them).

2) How we use cookies

Cookies on this Website currently fall into these categories:

  • Advertising / Marketing cookies (6)

  • Analytics cookies (3)

  • Performance / Functional cookies (1)

  • Essential cookies (0 detected by the scan)

3) Cookie categories on our Website

A) Advertising / Marketing cookies

These cookies are used to:

  • measure ad performance (conversions, clicks, attribution),

  • reduce repeated ads,

  • build audiences for retargeting,

  • show more relevant advertising across platforms.

Providers referenced in your scan:

  • Google (Google Ads / DoubleClick)

  • Meta (Facebook)

B) Analytics cookies

These cookies help us understand:

  • how visitors use our Website,

  • which pages are visited,

  • how users move through the Website,

  • how marketing campaigns perform.

We use this information to improve Website content, user experience, and marketing effectiveness.

C) Performance / Functional cookies

These cookies support site functionality and performance-related features. Without them, some parts of the Website may not work as intended.

4) Cookies detected on our Website (from your scan)

Below is the cookie list you provided. Descriptions are based on the scan and common vendor documentation.

Advertising / Marketing cookies

Google Ads

  • Cookie: _gcl_au
    Purpose: Used by Google Ads to test and measure advertising efficiency.
    Domain: .bluelinks.agency

Google / Google Ads

  • Cookie: _gcl_ls
    Purpose: Description not found in scan (often related to Google Ads attribution/lead tracking in some implementations).
    Domain: www.bluelinks.agency

DoubleClick (Google)

  • Cookie: test_cookie
    Purpose: Checks whether the browser supports cookies.
    Domain: .doubleclick.net

Meta (Facebook)

  • Cookie: _fbp
    Purpose: Facebook pixel cookie used to identify browsers/visitors for advertising and measurement.
    Domain: .bluelinks.agency

Meta / Referrer tracking cookies (site-level)

  • Cookie: lastExternalReferrer
    Purpose: Detects how the user reached the Website by storing the last referring URL.
    Domain: www.bluelinks.agency

  • Cookie: lastExternalReferrerTime
    Purpose: Stores time associated with how the user reached the Website.
    Domain: www.bluelinks.agency

Analytics cookies

Google Analytics

  • Cookie: _ga
    Purpose: Records a unique identifier used to generate website usage data.
    Domain: .bluelinks.agency

  • Cookie: _ga_#
    Purpose: Used to persist session state and distinguish users for analytics reporting.
    Domain: .bluelinks.agency

Google (as detected in scan)

  • Cookie: 11090418385
    Purpose: Description not found in scan.
    Domain: www.google.com

Performance / Functional cookies

Elementor

  • Cookie: elementor
    Purpose: Description not found in scan (commonly used to support WordPress/Elementor functionality such as remembering settings or enabling editor-related features).
    Domain: www.bluelinks.agency

5) Third-party cookies and external platforms

Some cookies may be set by third parties when you interact with embedded tools or when our tracking scripts load. These parties may process data according to their own privacy policies.

Relevant third-party policies (as referenced by your scan):

  • Google: Privacy Policy

  • Elementor: Privacy Policy

  • Meta (Facebook): Privacy Policy

(You can view these on the vendors’ official sites.)

6) Consent and cookie control

A) Cookie banner / consent tool

If we use a cookie consent banner, you can manage your preferences there (e.g., accept, reject, or customize categories). Where required by law, we will not set non-essential cookies until you consent.

B) Browser controls

You can also control cookies through your browser settings:

  • block all cookies,

  • block third-party cookies,

  • delete cookies after browsing,

  • delete cookies already stored.

Note: Blocking cookies may affect some site features and may reduce measurement accuracy for marketing campaigns.

7) Do Not Track (DNT)

Some browsers offer a “Do Not Track” setting. Because there is no universal standard for responding to DNT signals, our Website may not respond to DNT in a consistent way across all tools. You can still manage tracking via cookie preferences and browser settings.

8) Updates to this Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in technology, vendor tools, or legal requirements. The “Last updated” date at the top shows the most recent version.

9) Contact

If you have questions about our use of cookies, contact:

Bluelinks Agency (Pvt) Ltd.
Email: ask@bluelinks.agency
Address: Bluelinks Agency, 321/3, Century Tower, Kalma Chowk Flyover, Block E 2 Gulberg III, Lahore, Punjab 54000 (Physical Office)

For international Use:

Bluelinks Group LTD.
Email: ask@bluelinks.agency
Address: 167-169 Great Portland Street, 5th Floor, London, United Kingdom, W1W 5PF (Non-physical address)