Content Marketing Glossary 2025
New to content marketing? Our 2025 glossary breaks down 37 essential terms—from adaptive content to user engagement—so you can speak the language and sharpen your strategy with confidence.
What Is an Infographic?
An infographic is a visual representation of information or data designed to make complex ideas easy to understand. With 65% of people being visual learners, infographics help simplify content and boost engagement. Want to create one? Start with a clear message, visuals that match your brand, and data that matters.
What Is Evergreen Content?
Evergreen content is timeless, staying relevant long after it’s published. It covers topics that don’t go out of date—like “how-to” guides or FAQs—and continues to attract traffic, making it a smart choice for long-term content marketing success.
What Is a Gifographic?
A gifographic is a visual content format that combines the informative layout of an infographic with the animation of a GIF. It presents data or concepts in a more dynamic, engaging way—perfect for boosting traffic, capturing attention, and driving more leads.