
Inbound marketing is a strategy that attracts customers by creating valuable content and experiences tailored to their needs. Unlike outbound marketing, which pushes products through ads and promotions, inbound marketing focuses on building trust and engagement through blogs, SEO, social media, and email marketing. By providing helpful information, businesses naturally draw in potential customers, fostering long-term relationships and brand loyalty.

Social media plays a crucial role in inbound marketing by attracting, engaging, and converting potential customers through valuable content and meaningful interactions. It amplifies brand visibility, fosters trust, and nurtures relationships, making it easier for businesses to connect with their audience organically. By leveraging social platforms strategically, brands can drive traffic, generate leads, and enhance customer loyalty.