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Search intent is the real reason behind a search, and knowing it helps you create content that people and search engines both like.
A meta description is a short text that tells people and search engines what a page is about and helps more people choose your page in search results.
Duplicate content is when the same or very similar text appears on more than one web page, and fixing it helps your site rank better in search results.
Search Engine Results Pages are the lists of links and answers you see after you search, they matter because they decide what information you notice and click first.
A crawler is a computer program that visits web pages and collects information so search engines can find, understand, and list websites in search results.
A heading is a short title at the top of a page or section that tells people and search engines what that part of the content is about.
A local citation is any online mention of your business name, address and phone that helps people and search engines find and trust your local business.
LSI keywords are words and phrases that are closely related to your main keyword and help search engines understand the topic and meaning of your content better.
Semantic search is how search engines try to understand real meaning and intent in your words so they can show better and more helpful results.
A Google Business Profile is a free online listing that helps people find and contact your local business on Google Search and Google Maps.
