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Google Sandbox is an unconfirmed filter that may hold back new websites from ranking well at first, so Google can check quality and trust.
Google RankBrain is an AI system that helps Google understand search questions better so it can show more accurate, helpful results.
Google Pigeon is a Google update that changed local search results so people see more accurate nearby businesses when they search.
Google Penguin is a Google search update that looks for fake or spammy links, then lowers or ignores them so more honest and helpful websites can rank higher.
A Google penalty is when Google lowers or removes your site from search results because it breaks Google rules, which can quickly cut your traffic and visitors.
Google penalties are actions that hurt your website visibility in Google when you break search rules, and fixing them helps restore traffic.
A Google Partner is a trusted company that passed Google Ads tests and meets performance rules so it can help businesses run better online ad campaigns.
A Google Knowledge Panel is a special information box that shows key facts about a person, place, brand or thing on the right side of Google search results.
Dwell time is how long someone stays on a page after clicking a search result, which helps show how useful and interesting that page is.
A doorway page is a web page made only to catch search traffic and push people to another page, which can hurt your rankings and upset visitors.
