What Is Low Hanging Fruit Keywords?
Low hanging fruit keywords are search phrases that are easier than others to rank for in Google. They usually have low competition and still bring useful visitors to your site.
Definition
Low hanging fruit keywords are:
- Search terms that not many strong websites are targeting.
- Often longer phrases with three or more words.
- Usually very specific, for example local or niche topics.
- Good at bringing the right kind of visitors, not just big numbers.
Why Low Hanging Fruit Keywords Matters
These keywords matter because they help you:
- Get traffic faster without needing a strong or famous site.
- Win rankings with less time and money.
- Start making leads or sales while you slowly go after harder keywords.
- Build trust with Google step by step as your content wins more searches.
How Low Hanging Fruit Keywords Works
To use low hanging fruit keywords, you:
- Do keyword research with SEO tools or Google search suggestions.
- Look for terms with small to medium search volume and low competition scores.
- Check the top results and see if you can create clearer, deeper, or more helpful content.
- Write focused content that answers that search in simple, direct language.
- Optimize your title, headings, and meta description using the keyword naturally.
Low Hanging Fruit Keywords vs Regular Keywords
- Low hanging fruit keywords are easier to rank for, have lower competition, and often lower but more targeted search volume.
- Regular or head keywords are short words like shoes or insurance, have huge search volume, and are very hard to rank for.
Smart SEO plans usually start with many low hanging fruit keywords, then slowly add harder keywords later.
Example of Low Hanging Fruit Keywords
Suppose the main keyword is running shoes. That is very hard to rank for.
Some low hanging fruit versions might be:
- best running shoes for flat feet teens
- cheap trail running shoes for beginners
- running shoes for knee pain local store near me
Each phrase is more specific, faces fewer strong sites, and may be easier to win.
FAQs
Are low hanging fruit keywords always long tail?
Most are long tail, meaning longer and more detailed, but some shorter terms can also be low competition in very small niches.
How many low hanging fruit keywords should I target?
You can target one main keyword per page, with a few close related ones. Over time, build many pages, each focused on a different low hanging fruit keyword.
Can big sites also use low hanging fruit keywords?
Yes. Even large brands use them to capture more specific searches and increase total traffic.
How do I know if a keyword is really low hanging fruit?
Check search volume, competition score in tools, and the strength of the top ranking pages. If top pages are weak or not very helpful, it may be a good low hanging fruit target.
