Master PPC with Our Free Training
Have you ever clicked on a Google ad? That’s pay-per-click (PPC) advertising in action. If you’re curious about how it works and want to learn how to make it work for your business, our free PPC training is just what you need. This guide will teach you how to create smart PPC strategies and maximize your results, whether you’re in B2B or B2C.
Top 10 PPC Companies Worldwide in 2025
Discover the best PPC companies across the globe that specialize in delivering impactful pay-per-click strategies. These experts can help you optimize your campaigns and boost your ROI effectively.
PPC Audit Guide: A 10-Step Checklist
When you invest time, money, and effort into a pay-per-click (PPC) campaign, it’s crucial to ensure it’s delivering results for your business. This comprehensive 10-step checklist will help you evaluate and optimize your PPC strategy for maximum impact.
Master Google Ads Campaign Management
Learn how to effectively manage Google Ads campaigns to achieve an impressive ROI. With the right strategies, you can earn up to $8 for every $1 spent. Discover the key steps to optimizing your campaigns and maximizing your return.
9 Top Adtech Companies in the World for 2025
Advertising technology (adtech) plays a crucial role in optimizing ad campaigns and delivering powerful analytics. Discover the leading adtech companies in 2025 that are helping businesses streamline their advertising efforts and drive exceptional results.
The 13 Best Google Ads Agencies Around the World
Discover the top Google Ads agencies globally, helping businesses maximize their ROI with effective strategies. Explore these leading companies and find the best fit for your marketing needs.
How to Boost Conversion Rates with Remarketing
Remarketing helps you reach potential customers who previously interacted with your website but didn’t convert. By displaying targeted ads to these users, you increase the chances of driving them back to your site, ultimately improving your conversion rates.
Intro to PPC
Pay-per-click (PPC) advertising is a digital marketing strategy where you pay to display your website on search engine results pages (SERPs) when users type a related search query or keyword. The objective is for users to click on your ad and visit your site. Instead of paying for impressions, you only pay when someone clicks on your ad.
- Search Engine Results Page (SERP): The page that displays search results when you type a query into a search engine like Google.
- Return on Investment (ROI): A measure of the profitability of your PPC campaign, comparing the earnings from your ads to the costs of running them.
- Landing Page: The specific page a user lands on after clicking your ad.
- Keyword: The terms you target with your ads, so they show up when users search for those terms.
- Campaign: The overall theme or strategy of your PPC ads.
- Ad Group: A set of related ads within a campaign, grouped by theme or message.
- Search Query/Queries: The specific phrases users type into search engines that may include the keywords you're targeting.