2025 Beginner’s Glossary of PPC Terms
Discover key PPC terms to help you understand pay-per-click advertising. With stats showing high ROI, mastering these terms is essential to running successful PPC campaigns.
What Is Cost Per Click (CPC)?
CPC is a metric in paid advertising that shows how much you pay each time someone clicks on your ad. It helps measure the effectiveness of PPC campaigns.
What is PPC and Why Should You Use It?
PPC (pay-per-click) advertising boosts your online visibility by targeting ads to your ideal audience. You only pay when someone clicks, making it a cost-effective way to drive traffic and leads.
What Is B2C PPC Advertising?
Enterprise local SEO helps large businesses increase visibility in local searches, attracting nearby customers and driving more sales with tailored strategies.
What Is SMB PPC Advertising?
SMB PPC advertising helps small and midsized businesses promote themselves through paid ads on digital networks, driving targeted traffic and boosting visibility with a pay-per-click model.
What Are Negative Keywords?
Negative keywords in PPC campaigns help prevent your ads from showing up for irrelevant searches, ensuring you only pay for clicks from users genuinely interested in your products or services.
What Are Google Ad Grants?
Google Ad Grants offers eligible nonprofit organizations $10,000 per month in free AdWords advertising to help promote their missions and reach a wider audience.