The way people shop for furniture has changed. Instead of visiting multiple stores, most customers now start their search online. They compare styles, prices, and reviews before deciding where to buy. If your furniture store isn’t visible online, you’re missing out on a huge opportunity.
Looking to boost your furniture store? Get in touch with Bluelinks Agency today at +1 (830) 241-0650 or connect with us online to create customized marketing strategy for your business.
To attract more customers, increase sales, and grow your brand, you need a strong digital marketing strategy. This page will walk you through seven essential marketing methods that will help your business succeed online.
1. Build a Website That Makes Buying Easy
Your website is your digital storefront. If it’s slow, confusing, or lacks the right information, potential customers will leave and go to a competitor.
A good furniture website should be easy to navigate. Customers should be able to find what they are looking for quickly, whether it’s a sofa, a dining table, or an office chair. It should also be mobile-friendly since most people browse on their phones.
Loading speed is another important factor. If your website takes too long to load, visitors will leave before they even see your products. Clear, high-resolution images and well-detailed product descriptions are crucial for helping customers make informed purchasing decisions. Since customers can’t touch or feel the furniture, they rely on pictures and information to make a decision.
A great example is Wayfair’s website. They make it easy for customers to search by room, style, or price range. They also include customer reviews and multiple images from different angles to help shoppers feel confident in their purchase.
To improve your website’s search rankings, get proper website designed services. This allows Google to display product details like price, availability, and reviews directly in search results, making it easier for customers to find your store.
2. Use Google Ads to Attract Customers Who Are Ready to Buy
When people search for furniture online, they usually have a strong intent to buy. This is why Google Ads can be a powerful tool for bringing in customers.
Google Search Ads allow your store to appear at the top of search results when someone types in terms like buy modern sofa online or best wooden dining table. Google Shopping Ads are even more effective because they display images, prices, and ratings directly in search results.
Retargeting ads are another great strategy. Many customers browse but don’t buy right away. Retargeting ads remind them about the furniture they viewed and encourage them to return and complete their purchase.
IKEA does this well by running Google Shopping Ads. When someone searches for affordable home office desk, IKEA’s products show up first, complete with prices and customer ratings.
To get the best results from Google Ads, use negative keywords. This prevents your ads from showing up for irrelevant searches like free furniture or used furniture, saving you money and making your campaigns more effective.
3. Help Customers Visualize Furniture with Augmented Reality
One of the biggest challenges of online furniture shopping is that customers can’t see how a piece will fit into their space. Augmented Reality, or AR, solves this problem by allowing shoppers to place virtual furniture in their homes using their phone’s camera.
AR increases customer confidence because they can see if the furniture will look good in their space before they buy it. It also reduces returns since people make better-informed decisions.
Wayfair’s AR feature is a great example of this. Their app lets customers virtually place a sofa, table, or chair in their room, making the shopping experience more interactive and personalized.
If building an AR app is not an option for your store, offering 360-degree product views on your website is a good alternative. This allows customers to see the furniture from all angles before making a purchase.
4. Create Helpful Content to Attract and Educate Customers
Many people who are shopping for furniture don’t just search for products. They also look for advice on home decor, space planning, and furniture maintenance. Creating content that helps and educates your customers can drive more traffic to your website and increase brand trust.
A furniture store can benefit from a blog that covers topics like how to choose the right mattress or top furniture trends for 2024. Buying guides and style tips are also useful, as they help customers make informed decisions.
Videos are another powerful tool. You can create short clips showing how to assemble furniture, interior design ideas, or behind-the-scenes looks at how your furniture is made.
Ashley Furniture does this well by publishing blog articles on topics like the best couches for small apartments. These articles attract thousands of visitors from Google, many of whom end up browsing Ashley’s products.
For best results, use long-tail keywords. These are more specific search terms, such as best sectional sofa for small spaces. These keywords attract buyers who are actively searching for exactly what you offer.
5. Promote Your Furniture on Social Media
Social media marketing is one of the best ways to reach new customers, showcase your furniture, and drive traffic to your website. Platforms like Instagram, Facebook, and Pinterest are especially useful because they allow you to share beautiful images of your products.
Instagram Shopping is a great feature for furniture stores. It allows you to tag products in your posts so customers can click on them and buy directly from your website. Pinterest is also valuable because people use it to find home decor inspiration.
Facebook Marketplace is another good platform for selling furniture. You can list products there and run targeted ads to reach potential buyers in your area.
West Elm is a good example of a furniture brand that uses social media effectively. They post stylish room setups on Instagram and encourage their customers to share pictures of their purchases. This creates social proof and attracts even more buyers.
One way to make the most of your social media marketing budget is by encouraging user-generated content. Ask customers to share photos of your furniture in their homes and feature these images on your page. This approach provides real-life examples of your products, strengthens customer loyalty, and helps reduce marketing costs.
6. Use Email Marketing to Stay Connected with Customers
Email marketing is a great way to nurture leads and bring in repeat business. If someone signs up for your email list but doesn’t buy immediately, you can send them helpful content and special offers to keep them engaged.
A welcome email can include a discount on the first purchase. Abandoned cart emails remind customers about items they left in their cart and encourage them to complete their order. Seasonal promotions can also be sent to subscribers, offering special deals during major shopping seasons.
Rooms To Go does this well by sending personalized emails based on customer browsing behavior. If a shopper looks at a specific sofa but doesn’t buy, they receive an email with a special offer on that item.
To make email marketing more effective, use automation tools like Klaviyo or Mailchimp to send personalized campaigns at the right time.
7. Bring Back Visitors Who Didn’t Buy with Retargeting
Most people don’t buy furniture the first time they visit a website. They may browse for inspiration and compare options before making a decision. Retargeting helps bring these visitors back and encourages them to complete their purchase.
Google Display Ads can show potential customers an ad for the exact furniture piece they viewed. Facebook retargeting ads work similarly, reminding visitors about their previous searches.
Exit-intent popups are another way to recover lost sales. If a customer is about to leave your website without buying, a popup offering a limited-time discount may convince them to stay and complete their purchase.
Article.com uses Google retargeting ads to remind visitors about the furniture they looked at. This strategy significantly increases conversion rates.
Dynamic retargeting works best because it shows customers the exact products they viewed, rather than generic ads.
Get Expert Help with Your Furniture Store’s Digital Marketing
A successful digital marketing strategy requires more than just a website and social media presence. It involves a mix of SEO, Google Ads, social media marketing, content creation, and retargeting.
If you want expert help to grow your furniture business online, Bluelinks Agency specializes in creating customized digital marketing strategies for furniture stores.
Ready to increase your furniture store sales? Contact Bluelinks Agency at +1 (830) 241-0650 or reach out online to develop a customized strategy that drives results for your business.