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Avenir Developments (Pvt) LTD.

Prepared For

Fahad Khawaja

Prepared By
Date
Website
Bluelinks Agency
January 2, 2026
www.bluelinks.agency
Website
https://www.bluelinks/agency
Bluelinks Agency · Digital Solutions & Branding
Confidential

Intro

Real Estate Investors
Directors

Bluelinks Agency is a full service digital marketing and online visibility firm focused on helping businesses grow through search presence, authority building, and reputation management. We work with companies that want sustainable results, not short term tactics. Our approach combines strategy, execution, and performance tracking across key digital channels. We focus on building visibility where customers actually search, strengthening brand trust, and creating systems that support long term growth.

Bluelinks Agency operates with a strategy first mindset. We prioritize clarity, consistency, and accountability in every project, ensuring clients understand what is being done, why it is being done, and how success is measured.

Executive summary

Avenir Developments wants affordable press coverage that also supports SEO through backlinks. Bluelinks Agency will help package your story, prepare the content, and run a PR distribution approach designed to earn credible mentions and shareable media links.

We will focus on speed (ASAP) and clean execution. All publications remain subject to editorial review and platform policies, and results can vary by topic and approval timelines.

Data Flow

Objective

  • Secure credible online press mentions to improve brand trust for a local Pakistan audience.
  • Generate PR-driven backlinks where the publisher allows linking.
  • Publish shareable media coverage that supports your sales process and business development.
  • Maintain brand-safe messaging aligned with construction, architecture, and interior design positioning.

Current Situation Snapshot

  • Primary need is affordable news coverage that also supports backlinks.
  • Time sensitivity is ASAP, so the plan prioritizes fast content approval and rapid distribution.
  • No specific challenges were shared, so scope is focused on execution, approvals, and clean reporting.

Proposed solution

Service: PR / Press Coverage / Public Relations

  • Story + angle: Position Avenir Developments around a clear newsworthy angle (projects, design approach, integrated building design, visualization/animation capability, or founder story).
  • Content production: Draft and finalize PR content with your approval before submission/distribution.
  • Distribution + publication process: Run the chosen package workflow to pursue coverage. Any specific publication is always subject to editorial approval and timelines.
  • Reporting: Share live links and/or distribution reports once published/confirmed.

Packages and Pricing

Package 1: Affordable Publication Offer (Big News Network + Barchart)
Best fit when you want quick, budget-friendly publicity and backlinks where allowed.

What’s included

  • Content preparation support (formatting + basic readiness for submission)
  • Submission for publication on Big News Network (includes 1 backlink as requested; subject to editorial approval)
  • Submission for publication on Barchart (special one-time publication price requested; subject to editorial approval)
  • Live link(s) shared after confirmation

Previous examples (as requested)

What’s not included

  • Guaranteed approval or guaranteed timing (editorial approval applies)
  • PR crisis management / emergency reputation services
Rs (PKR equivalent of $47 USD for Big News Network + $50 for Barchart USD total) per project (one-time). Final PKR amount will be based on the prevailing exchange rate at the time of invoice.

Package 2: BlueSignal Core
Best fit if you want a structured PR campaign (written press release + distribution + reporting) to build trust and authority beyond a single placement.

What’s included

  • Story and angle development
  • Press release drafting and editing
  • Global or targeted distribution via trusted networks
  • Basic media outreach included
  • Placement reporting with live media links where available
  • Deliverables: final approved press release copy, distribution/network report, media links list for confirmed placements and mentions

What’s not included

  • Guaranteed placements on any specific site outside editorial control
  • Crisis management PR or emergency reputation crisis services
Rs166,600 PKR per campaign

Investment Summary

Currency: PKR (Rs)

  • Package 1 (Affordable Publication Offer): Rs (PKR equivalent of $47 + $50) per project (one-time). Editorial approval applies.
  • Package 2 (BlueSignal Core): Rs166,600 PKR per campaign. Includes press release writing, distribution, and reporting. Editorial approval applies.

Note: Backlinks and exact link types depend on publisher policies and editorial decisions.

Timeline and Phases

  • Package 1 (Affordable Publication Offer): Content readiness + submission typically starts immediately after payment and required details. Publication timing depends on editorial review and publisher queue.
  • Package 2 (BlueSignal Core):
    • Press release writing: 2–4 days from approved brief
    • Network distribution: 24–72 hours after approval and payment
    • Any outreach-based placements: typically 1–6 weeks depending on publication queues

Payment Terms

  • All services are billed in advance based on the agreed scope, package, and billing cycle outlined in this proposal. Invoices are issued prior to the start of each billing period, and work begins once payment is confirmed.
  • For ongoing services, invoices are generated on a monthly basis unless otherwise specified. Payments are due upon receipt of the invoice to ensure uninterrupted delivery of services.
  • We accept payments via bank transfer and other mutually agreed digital payment methods. Any transaction or processing fees charged by payment providers are the responsibility of the client.
  • Late payments may result in a temporary pause of services until outstanding balances are cleared. Continued delays in payment can affect timelines, deliverables, and overall project momentum.
  • All fees paid are non-refundable once work has commenced, due to the allocation of resources, time, and operational costs associated with service delivery.

Assumptions and Dependencies

  • The successful delivery of services outlined in this proposal depends on timely collaboration and coordination between both parties. The following assumptions apply to all engagements.
  • The client will provide necessary access to relevant platforms, tools, accounts, and data required for execution, including but not limited to websites, analytics tools, advertising accounts, content management systems, and third-party services.
  • Client approvals, feedback, and decisions are expected within reasonable timeframes. Delays in approvals or responses may impact timelines, deliverables, and overall project momentum.
  • Where content, assets, or information is required from the client, it is assumed that these will be provided in a timely and usable format. Delays or incomplete inputs may affect performance and delivery schedules.
  • Performance outcomes may be influenced by external factors beyond direct control, including market conditions, platform algorithm changes, competitive activity, and third-party dependencies. While best practices are followed, specific results cannot be guaranteed.
  • Any changes to scope, priorities, or requirements outside of what is outlined in this proposal may require adjustments to timelines, deliverables, or pricing, subject to mutual agreement.

Why Bluelinks Agency

Bluelinks Agency operates with a strategy-first approach. Every engagement begins with understanding business goals, market context, and competitive dynamics before execution begins. This ensures that services are aligned with outcomes, not just activities.

We prioritize transparency and clarity throughout the engagement. Clients have clear visibility into scope, deliverables, timelines, and progress. Our processes are designed to reduce uncertainty, avoid misalignment, and maintain consistent communication.

Our experience spans multiple industries, service models, and growth stages. This allows us to design flexible marketing systems that adapt to changing conditions while maintaining long-term direction and performance focus.

Next Steps

To proceed with the services outlined in this proposal, please follow the steps below.

  1. Confirm approval of this proposal via email or written confirmation.
  2. Finalize the proposed start date and onboarding requirements.
  3. An invoice will be issued upon confirmation, followed by project kickoff once payment is received.

Once onboarding is completed, execution will begin according to the agreed scope, timeline, and priorities.

Proposal Validity and Confidentiality

This proposal is valid for a period of 14 Days from the date of issue. Pricing, scope, and availability are subject to change if the proposal is not accepted within this timeframe.

All information contained in this proposal is confidential and intended solely for the use of the recipient. The contents may not be shared, reproduced, or disclosed to any third party without prior written consent from Bluelinks Agency.

This proposal outlines the scope and commercial terms discussed and does not constitute a legally binding agreement until formally approved and confirmed by both parties.